Cambridge Analytica was involved in 44 campaigns in 2014 -- wonder which ones?

[FarCenter]

Ted Cruz’s presidential campaign made payments totaling $750,372 to Cambridge Analytica, a data analytics company that specializes in voter personality profiling, according to information released last week by the Federal Election Commission. The purpose of the payments was listed as “web service/donor modeling.”

Another GOP presidential campaign, Carson for America, paid the company $220,000 for “data management service” and “web service.”

The U.S. affiliate of the London-based behavioral research company SCL Group, Cambridge Analytica entered the U.S. market in 2012, according to its British chief executive Alexander Nix, and was involved in 44 U.S. races last year.

With its provision of services to two Republican presidential campaigns, the company is joining a high-stakes GOP race to overtake the Democrats’ technological superiority in 2008 and 2012.

Cambridge Analytica has attracted attention because of its potential financial connection to Robert L. Mercer, the media-shy hedge-fund multimillionaire who gave $11 million to a super PAC supporting Cruz. A high percentage of prior disbursements to Cambridge Analytica came from committees that have received donations from Mercer or close family members.

Cambridge Analytica aims to increase the accuracy of micro-targeting by adding “psychographic analysis” to widely available demographic data. Potential voters who look much the same on paper — a 35-year-old white woman from Iowa, for example — may have very different personalities that make them care about different things and respond to different political messages, according to Nix.

https://www.washingtonpost.com/politics/cruz-campaign-paid-750000-to-psychographic-profiling-company/2015/10/19/6c83e508-743f-11e5-9cbb-790369643cf9_story.html

[Wwcd]

1. CNBC just now: Cambridge A has agreed to an Audit by Facebook

Facebook Hires Firm to Audit Cambridge Analytica

Listening to the program. We'll see how serious FB is.

They clearly don't want Regulators coming in & affecting their Ad revenue

[BigmanPigman]

2. That is like the fox guarding the hen house.

I want a govt appointed firm by a non political company chosen to audit both.

That guy who did the CA video who is called the whistle blower (Chris Wiley) said that he erased all the info from his Facebook account BEFORE Facebook asked him to do it. Facebook erased his info this way...
1. Send a letter to Wiley to ask him to erase the info.
2. Wiley fills out the letter/form telling Facebook it is all erased and sends it back.
3. NOTHING is ever followed up by Facebook at all. They take his word for it in the letter that he did it.

I feel so much better that all was erased and Facebook is clean.
https://www.democraticunderground.com/?com=view_post&forum=1002&pid=10378384

[Wwcd]

3. Lol. This is the truth ya know.

Damned sad when we can predict their next move & why