Face-To-Face With Alexander Nix
Parmy Olson , FORBES STAFF
AI, bots and emerging tech in Europe
... What Nix didnt say during his tense interview with Forbes, and what has transpired over the weekend from reports in The Observer and The New York Times, is that Cambridge Analytica had siphoned profile data from more than 50 million users of Facebook, in most cases without their knowledge, ahead of its work on Trumps campaign.
The company did this by posting a survey app on Facebook called MyDigitalLife, in 2014. Billed as a research app used by psychologists and designed by a Cambridge academic, it promised to help users better understand their own personalities.
Around 270,000 people downloaded MyDigitalLife, giving Cambridge Analytica a backdoor to their data and that of all their friends, more than 50 million other people who, according to Facebook, had their privacy settings set to allow it ...
Facebook says that in 2015 it told the firm to destroy the user data ... but reports in the last few days .. suggest it didnt ...
https://www.forbes.com/sites/parmyolson/2018/03/20/face-to-face-with-cambridge-analytica-alexander-nix-facebook-trump/#5a2746dd535f