Heineken accused of racism over 'lighter is better' beer ad

[TexasTowelie]

Heineken is under fire over a "racist" commercial with the tagline "sometimes, lighter is better."

The ad shows a bartender sliding a Heineken Light down the bar to a fair-skinned woman, passing three black people along the way. The woman who catches the low-calorie beverage then turns to speak to several white men as the "lighter is better" slogan appears on screen.

Link to tweet

"I think some companies are purposely putting out noticably (sic) racist ads so they can get more views," Chance the Rapper complained on Twitter Sunday night. "And that s--- racist/bogus so I guess I shouldn't help by posting about it. But I gotta just say tho. The 'sometimes lighter is better' Hienekin commercial is terribly racist omg."

The hip-hop star, whose real name is Chancelor Jonathan Bennett, tweeted that he's not encouraging fans to boycott the brand but questioned how such a tone-deaf commercial could make it past a marketing agency, business executives and others before airing.

Read more: http://www.syracuse.com/us-news/index.ssf/2018/03/heineken_racist_ad_lighter_beer.html

[IluvPitties]

1. Weird.

[ProudLib72]

2. Two times in as many days that I get to post this clip