New Analysis Looks at How Much Free Media Michael Avenatti Has Gotten -- And It's Huge

[DonViejo]

by Josh Feldman | 2:00 pm, May 11th, 2018

-snip-

The Washington Free Beacon‘s David Rutz has done an analysis of Avenatti’s cable news appearances––a whopping 108 between March 7th and May 10th––and calculated that he’s gotten “nearly $175 million in free media”:

To calculate his earned media time, the Free Beacon multiplied the length of his appearances on a program by its “National Publicity Value” determination from media monitoring site TVEyes.com.

The total came out to $174,631,598.07 from at least 65 CNN appearances and 43 MSNBC appearances. Avenatti’s favorite shows include CNN’s “Anderson Cooper 360” (at least 20 interviews), MSNBC’s “The Last Word with Lawrence O’Donnell” (14), CNN’s “New Day” (12), CNN’s “Tonight with Don Lemon” (eight), and MSNBC’s “Deadline White House” (seven).

And as some of you cable news junkies have no doubt noticed, there have been days where Avenatti’s been on TV multiple times (and on the same network too).

As Rutz notes, this does not include his appearances on programs like Megyn Kelly Today, The View, and The Late Show.

full article:
https://www.mediaite.com/online/new-analysis-looks-at-how-much-free-media-michael-avenatti-has-gotten-and-its-huge/

[CTyankee]

1. Avenutti is hot stuff on TV and these media types know it. They can't stand it.

They are SO jealous of this guy...

[Proud Liberal Dem]

2. Has a similar media study been done on Trump?

[procon]

3. He's got a long way to go to match Trump.

Trump benefited by $2 Billion worth of free media coverage during his campaign.

Oops... forget this:
https://www.nytimes.com/2016/03/16/upshot/measuring-donald-trumps-mammoth-advantage-in-free-media.html

[NCTraveler]

4. Not doubt he is a hot commodity. Nt

[world wide wally]

5. This is why I half jokingly posted and OP yesterday about Avanetti running for Prez.

He is the only one I've seen that can compete with Trump for free air time and he is much more personable.

[Mr. Ected]

6. The Washington Free Beacon

The Washington Free Beacon is an American politically conservative political journalism website that publishes news and opinion commentary. It has a very strong right wing bias and often publishes misleading headlines that do not match the content of stories. - Mediabiasfactcheck.com

Honestly, if this is the best a right wing rag can do to undermine Avenatti, he's killing them.

The People's Mueller.

[madaboutharry]

7. But, but, but...according to Tucker Carlson,

Avenatti is just a sleazy porn lawyer.

[canetoad]

12. And pimp

According to Giuliani.

[OnDoutside]

8. Fake news.

[Scurrilous]

9. Good for him.

[Snackshack]

10. That sounds more reasonable.

A Tweet I saw earlier had that figure at $174 Billion....

He is certainly working this for all he can and doing a very effective job at that.

[RandomAccess]

11. I don't really see it this way

It's not like he'd have been BUYING any time had he not had the coverage, so -- ??? false comparison in my book.

[csziggy]

13. No wonder his alma mater named an award after him

Specifically an award for excellence in pre-trial and trial advocacy - which is exactly what he is doing in all his tweets and TV appearances. It is very impressive that the award was named for him only four years after he graduated.

In 2003, George Washington University Law School established the Michael J. Avenatti Award for Excellence in Pre-Trial and Trial Advocacy, an annual award given to the member of the graduating Juris Doctor class who demonstrates excellence in pre-trial and trial advocacy.
https://en.wikipedia.org/wiki/Michael_Avenatti#Early_life