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DemocratSinceBirth

(99,708 posts)
Sun Aug 5, 2012, 10:11 AM Aug 2012

Why Is A Fast-Food Giant Going After A One-Man Business?

Bo Muller-Moore sells $25 hand-stenciled "Eat More Kale" T-shirts that he cranks out one at a time in his Vermont home, and this has ruffled the feathers of Chick-fil-A.

The fast-food chain, which rang up $3.5 billion in sales in 2010, is trying to put Muller-Moore out of business—for the second time in five years. Chick-fil-A, which is second only to king-of-the-fast-food-coop KFC, considers him a threat to the brand.

Chick-fil-A says Muller-Moore's T-shirt business, founded in 2000, infringes on its trademarked slogan "Eat Mor Chikin." It's a [deliberately-misspelled] advertising campaign the Atlanta-based chain launched in 1995 and, according to the company website, changed the burger-eating landscape forever. The message "reaches millions—on television, radio, the Internet, and the occasional water tower," explains the website. (The closest Chick-fil-A to Vermont is in Nashua, N.H., more than 120 miles away.)


http://www.openforum.com/articles/why-is-a-fast-food-giant-going-after-a-one-man-business

Me thinks the Bible says something about Christians suing . Yep it does, "Actually, then, it is already a defeat for you, that you have lawsuits with one another. Why not rather be wronged? Why not rather be defrauded?” (1 Corinthians 6 ).

Hmmm. This is what happens when you start throwing the Bible at people.

9 replies = new reply since forum marked as read
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Why Is A Fast-Food Giant Going After A One-Man Business? (Original Post) DemocratSinceBirth Aug 2012 OP
Greed! liberal N proud Aug 2012 #1
I Wonder How A Court Would See It DemocratSinceBirth Aug 2012 #3
McDonald's has been notorious for this obamanut2012 Aug 2012 #2
I Don't Think McDonalds Hold Themselves Out As Operating Under Strict Christian Principles? DemocratSinceBirth Aug 2012 #4
So McDonald's is held to a lower standard? Zax2me Aug 2012 #5
No DemocratSinceBirth Aug 2012 #7
What does that have to do with what I wrote??? obamanut2012 Aug 2012 #9
If it said "Eat mor kale' they might have a point. MADem Aug 2012 #6
I had a bumper sticker that said "Eat more possum" back in the early seventies.. Fumesucker Aug 2012 #8

obamanut2012

(26,047 posts)
2. McDonald's has been notorious for this
Sun Aug 5, 2012, 10:17 AM
Aug 2012

Including suing a very small eatery in Britain named McDonal'd... named after the owner's family. Not only that, but it predated the establishment of McDonald's.

And, yes, EAT MORE KALE!

 

Zax2me

(2,515 posts)
5. So McDonald's is held to a lower standard?
Sun Aug 5, 2012, 10:44 AM
Aug 2012

Why is holding under 'Strict' Christian principles penalized?

obamanut2012

(26,047 posts)
9. What does that have to do with what I wrote???
Sun Aug 5, 2012, 10:52 AM
Aug 2012

I'm saying it isn't unusual for the big fast foodies to act like jerks about what they perceive as corporate theft or restraint of trade or whatever, even when it isn't.

I am a vegetarian and a lesbian, so it isn't exactly like I'm sticking up for CFA.

McDonald's does certainly hold themselves as operating with Good American Values.

Fumesucker

(45,851 posts)
8. I had a bumper sticker that said "Eat more possum" back in the early seventies..
Sun Aug 5, 2012, 10:51 AM
Aug 2012

It's hardly a new phrase..



It was right next to my "Keep on Truckin'" sticker on my pickem up truck..

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