Hundreds of Breweries Tell Sierra Nevada "We're In" on Wildfire Relief Beer

[babylonsister]

Hundreds of Breweries Tell Sierra Nevada “We’re In” on Wildfire Relief Beer
Sierra Nevada Resilience IPA

Hundreds of breweries have signed on to help Sierra Nevada release Resilience IPA for wildfire relief. (Sierra Nevada Brewing)
November 20, 2018


There’s a very good chance that no matter where you live, you’ll be able to directly help Sierra Nevada put money into its community, which has been devastated by the Camp Fire. That’s because hundreds of U.S. breweries already have answered the brewery’s call for help in just a few short days.

Sierra Nevada is creating a beer, Resilience IPA, in which every dime from its sales will go back to the people impacted by the Camp Fire. Brewery founder Ken Grossman wrote a letter, asking every brewery in the U.S. to do the same.

“On November 8, the Camp Fire broke out near the town of Paradise, California, and within minutes raged through the community, obliterating a football field per second of everything in its path, destroying nearly 10,000 homes, killing many residents and leveling the town of 27,000 people,” Grossman wrote in his letter. “Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our employees lived.”

Sierra will provide the recipe (and more) to breweries who sign on to help.

As of Tuesday morning, about 400 breweries of all sizes have pledged their support. Malt and hop suppliers are also working with Sierra Nevada to help provide some of the raw materials for Resilience IPA.

more...

https://www.craftbeer.com/editors-picks/hundreds-of-breweries-tell-sierra-nevada-were-in-on-wildfire-relief-beer?src=112018_FB

[forthemiddle]

1. A local brewery in Fort Wayne Indiana is in!

IMO, best brewery in Fort Wayne, and now this collaboration just ups it even more in my book!

[dhill926]

2. I will happily purchase and consume...

[GoCubsGo]

3. Great idea. Not so great choice of beer style.

Not everyone is a big IPA fan. A lot of people, myself included, are not big hop-heads. A plain ol' pale ale would have been better. They'd probably have a bigger market for that.

[malachi]

8. Perhaps SN should have consulted you before they decided to go with an IPA.

Shit, they and 100's of breweries throughout the US are donating 100% to the cause and someone finds something to piss and moan about.

[GoCubsGo]

13. LOL!! Why am I not surprised that somebody would get bent out of shape over that?

If they want to raise a lot of money, don't you think it would better to sell something that appealed to a wider audience? So they could sell more of it, and rise more $$$?

[malachi]

16. You're so clever. I sure that SN would welcome your wisdom on what would be a good style of beer

to sell to raise funds for a charity. Hoppy beers are still the primary growth driver of craft beers. See SaeattleVet's post.

[Blue_true]

18. Oh, oh, the Beer War.

Can things get back to the reason why the beer company is brewing the beer (regardless of what type it is)?

[GoCubsGo]

20. Hey, all I'm saying is that they'd raise more money if they appealed to a wider audience.

And, that the way they're doing it might not be the best way.

[Blue_true]

21. Someone pointed out that IPA is big out West.

Customers have regional tastes. The brewery would likely be ok with a local brewery brewing what sells best for it's region.

[mr_lebowski]

26. I tend to agree, 2 or 3 different regional styles would've been prudent if the goal is to maximize

sales in order to maximize donations.

I say that as a big IPA fan ... but i know that not everyone ... is.

[GoCubsGo]

28. Thank you. And, conversely,

most IPA fans are probably happy drinking something else, too. I don't know a single IPA fan who would turn down a pale ale or an amber ale.

[tonedevil]

25. You have a great point...

IPA is such an unpopular style. Or maybe it has been the primary driver of craft beer sales for several years.

[GoCubsGo]

27. In some parts of the country, yes.

Not all of it.

[tonedevil]

35. In aggregate across...

the nation it's top selling and in the area Sierra Nevada calls home it is overwhelmingly preferred. I understand it's nothing you like, but if one is to choose a single style of beer for maximum sales given the market today it is IPA.

[SeattleVet]

9. Not sure I agree...

We are with a small co-op brewery here in Seattle (we have 4 7-bbl fermenters, and 1 15-bbl). We have 16 taps, and we usually have about 5 or 6 IPA's, or something close.

One of the IPA's accounts for a full ⅓ of our monthly sales...we always have to brew the larger batches of that one, and brew it more often than pretty much everything else we offer.

Our two pales have miniscule sales in comparison, and they are pretty tasty!

There may be regional differences, but I believe that here in the Pacific Northwest their IPA is the far better choice if they are looking for sales.

[GoCubsGo]

15. That's Seattle.

The local brewery in my South Carolina town has 17 beers on tap. Only one IPA and a Double PA, which isn't exactly an IPA. If they're only going to sell this beer in the Pacific Northwest, sure. Make it an IPA. If they want to raise money across the country, which I am assuming is the case, it would have been better to consider that not all of the country is a into the hoppy stuff.

[malachi]

17. It's not about the drinking habits of people in SC. It's about raising money

for a good cause. You don't like IPA's, don't buy the SN product. It ain't all about you and you SC tastes.

[GoCubsGo]

19. Yes. It's about making money.

Again, if you want to make money, don't you want to sell something that appeals to a wider audience??? You're telling me that if I don't like the product, I shouldn't buy it, but you still want to raise money??? Okie dokie. SMGDH.

[mr_lebowski]

29. As both a big SN fan, and a big IPA fan, from the West Coast, I'm totally w/what you're saying (nt)

[customerserviceguy]

22. Unfortunately

you point out one of the things that I'm not too fond of in SC, the preference seems to be for wimpy beer. I live only an hour and a half from a great brewery, Westbrook, and I'll be damned if I can find it on tap in my town, or even in the next one.

But when I moved to NY in 2007 (from the Pacific Northwest), I found the place to be a craft beer desert in comparison. Then, things started moving, and now the NYC area has some world-quality microbrews. I'm sure that with the number of people migrating from the Northeast to the Southeast, things will start looking up here. It's already happened in North Carolina.

I certainly hope SN will brew this in their Fletcher, NC brewery, while SN beers on tap are hard to find, the bottles and cans get excellent distribution here.

Why an IPA? Well, my figuring is that the name "Resilience" implies boldness, and they didn't want to use a lackluster brew to send that message.

[GoCubsGo]

32. My local brewery has two or three stouts on tap.

Along with a porter, a dopplebock, a couple of brown ales, and a barleywine. So, not exactly "wimpy" beers. It's all stuff they brew in-house. SN Pale Ale is a big seller here, too. Not a "lackluster brew", IMHO. It's one of my favorites of the bigger breweries.

[customerserviceguy]

36. In a related story

AB Inbev (Budweiser) switches production lines to can water for quick distribution to storm-ravaged areas. Once, a few cases of Bud made it out with the water by accident, and nobody noticed...

OK, so maybe it was just a rumor started at a craft beer bar in NY!

[GoCubsGo]

38. I confess. That was me who started it.

No. Not really. But, I'd just as soon drink water than that stuff. Not worth the empty calories.

[dem4decades]

30. Here in New England we make great IPA's and people drive hours to wait in line to buy them.

I'll be buying SN Resilience IPA for my sons to put in the fridge with their other IPA's.

Good sons, good Democrats, and good people, and we will proudly drink it when we get together for the holidays.

[House of Roberts]

12. I'd like a nice mead, if it's autumnal.

[customerserviceguy]

23. I have to laugh at that

twice, once because it's actually pretty funny, and the other is at AB Inbev's hypocrisy. They knock craft beer drinkers with this ad while spending buttloads of money buying up craft breweries around the country to get a piece of that action. I thought it was only Republicans who were able to talk out of both sides of their mouth at the same time.

[mopinko]

39. it's what sn is known for. their claim to fame

is using fresh hops to make a super hoppy beer.

so, yeah, they should make a beer type that no one would expect from them. c'mon man.

[GoCubsGo]

42. Their pale ale is not "super hoppy."

I suppose if you compare it to Budwiser or Coors, sure. But, as far as ales go, in general, nope. It's also their best-seller around here. It's one of my favorites. A lot of people in my area only buy the craft beer when it's on sale, because it's so damn expensive, thanks to they liquor taxes. They normally drink the cheap, mass-produced stuff, otherwise. When a craft beer brand goes on sale, the lagers, pale ales, ambers, and stouts get sold out. The IPAs and the stuff that's watered down with fruit juice sit.

[mopinko]

43. i'll just say- the love of the bitter is genetic.

you do either love it or hate it. i get it. i am a lover. love dark chocolate, too.
but the pale ale has plenty of hops, just used in ways to get the other flavors and not so much the bitter.

and my point was they use FRESH hops. most dont. most use dried. it's what makes them so very california. it makes their beer distinctive.

as far as what sells, that is super regional.
gotta agree on the fruity ones, tho. grapefruit notes are one thing. tasting like a grapefruit peel is another. yucko.

[Brother Buzz]

4. While you're waiting for the beer to ferment you help retweet Aaron Rodgers' message

to help Butte Strong

Link to tweet

[TomSlick]

5. I'll be looking.

[d_r]

6. we had the first of

this year's batch of celebration at Thanksgiving dinner yesterday and now I'm feeling good about buying it.

[mr_lebowski]

31. Just had a bottle o' Celebration w/my homemade pizza dinner tonight myself ...

Wish now there'd have been some 'Resilience', but alas ... it'll take a bit ...

[d_r]

37. Cheers

[woofless]

7. We have a dozen excellant craft brewers here in Bellingham, WA.

Proud to see Wander among the participants.

[world wide wally]

10. I'll drink to that

[liberal N proud]

11. I will be drinking Sierra Nevada next time I go out.

[klook]

14. Great!

I hate IPAs, but I'll buy some to help the cause. I have a friend who's a nut for the stuff, so I'll buy some and give it to him.

I do love their Pale Ale, but given the current hop mania I can appreciate Sierra Nevada's choice to go with an IPA. Hope they raise a zillion bucks.

[customerserviceguy]

24. I'm amazed

at the speed they had to get those cans, or at least labels printed up, I would have thought that it would have required a significant amount of lead time.

When I lived in the NYC area, I was aware of New Jersey brewers who were making special beer with the proceeds going to Sandy relief, and the year before that, Long Trail released a "Goodnight Irene" to raise funds for the people impacted by the flooding from Hurricane Irene's remnants.

The craft beer community looks out for each other, and for the communities they serve, much more often than not, in my experience.

[NotASurfer]

33. I will add one more thing about Sierra Nevada

Some of our old neighbors from Magalia, who lost their homes, found out their money was no good there - free meal this week. And the brewery was using some of their equipment to make 1000-pound batches of mashed potatoes to help feed people who otherwise have had two horrible weeks, as part of their contribution to Thanksgiving

They're run by people who realize how fortunate they are, and are actively doing something to give back. Not because they need a tax write off, or figure they can create charity in name only and skim off money without any shame, but because they can & it's the right thing to do

Quite a contrast to the remorseless grifters who tend to populate the current Administration in DC

[Throck]

34. I'll drink to that.

And donate in addition.

[mopinko]

40. looks like every brewpub in chicago is in.

including a bunch of them i never even heard of.

[Achilleaze]

41. .