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KelleyKramer

(8,912 posts)
Sun Dec 23, 2018, 03:39 AM Dec 2018

After Kaepernick ad, Nike earnings & stock surges, Friday Nike was the sole gainer in the entire Dow

Nike Posts Huge Earnings After Kaepernick Ad, Leaving Egg on These Right-Wing Pundits’ Faces

Right-wing pundits predicted doom for Nike after making Colin Kaepernick the face of a new ad campaign, only to see the company post huge quarterly earnings.



https://www.thedailybeast.com/nike-posts-huge-earnings-after-kaepernick-ad-leaving-egg-on-right-wing-pundits-faces?via=twitter_page


When apparel giant Nike released its new “Just Do It” advertisement featuring Colin Kaepernick in September, it launched collective right-wing hysteria. Fox & Friends declared the ad an “attack on the country,” while Fox Sports host Clay Travis penned a USA Today op-ed parroting the dismissive alt-right epithet of “get woke, go broke” while predicting financial doom for the corporation.

As we now know, Nike did not “go broke.”

While the company’s stock did briefly dip in the days following the campaign's launch, it quickly rebounded and on Thuesday night Nike announced it had crushed earnings expectations, leading to a market surge today that found the company’s stock as the sole gainer in the entire Dow.

The report found Nike’s revenue increasing in nearly every category for the quarter, with U.S. sales alone up nine percent. Commentators on Fox Business Network and elsewhere had predicted that while maybe the campaign would sell well overseas, it would definitely turn off consumers stateside.


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After Kaepernick ad, Nike earnings & stock surges, Friday Nike was the sole gainer in the entire Dow (Original Post) KelleyKramer Dec 2018 OP
Fox-- not news, just what some people wish was news. n/t TreasonousBastard Dec 2018 #1
I'm with Kap bluedye33139 Dec 2018 #2
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