Drops planned new hotel chains
Bernard Condon
Associated Press
... The Trump Organization said Thursday that it will no longer try to open hotels under its Scion and American Idea brands catering to budget and mid-priced travelers, a departure from its focus on luxury hotels. The announcement comes as the company has posted losses at a few of its golf properties and brand experts say it has lost some of its appeal ...
The rollout began with promises of fast success. The company said in March 2017 that nearly two dozen developers had already signed letters of intent to open midpriced Scion hotels, and was enthusiastic about the future prospects ...
The only developer willing to strike a deal was Chawla Hotels of Mississippi. It planned to open as many as four hotels in the state — but now that is off too.
"In today's politically charged environment," hotel consultant Lee Hunter told The Associated Press recently, "everyone is cautious" ...
https://www.chicagotribune.com/business/ct-biz-trump-organization-abandons-new-hotel-chains-20190215-story.html
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