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Neo-Nazis hijacked Papa John's brand. Can Shaq take it back?
Source: Washington Post
Neo-Nazis hijacked Papa John’s brand. Can Shaq take it back?
By Tracy Jan March 22 at 2:29 PM
Papa John’s, briefly hijacked by neo-Nazis as their pizza of choice after its former chief executive blamed disappointing sales on NFL protests against police brutality and later used a racist epithet during a marketing call, has been on a year-long quest to rehab its corporate image.
It forced out John Schnatter, the chain’s founder and longtime public face. It appointed its first executive focused on diversity and inclusion. It established a foundation that gave a $500,000 grant to help a historically black women’s college hold onto its accreditation.
And on Friday, in perhaps its most high-profile move, Papa John’s announced a new brand “ambassador”: basketball Hall of Famer Shaquille O’Neal.
O’Neal will join the company’s board of directors and invest in nine Papa John’s restaurants in his hometown of Atlanta, in addition to his marketing agreement with the company.
-snip-
By Tracy Jan March 22 at 2:29 PM
Papa John’s, briefly hijacked by neo-Nazis as their pizza of choice after its former chief executive blamed disappointing sales on NFL protests against police brutality and later used a racist epithet during a marketing call, has been on a year-long quest to rehab its corporate image.
It forced out John Schnatter, the chain’s founder and longtime public face. It appointed its first executive focused on diversity and inclusion. It established a foundation that gave a $500,000 grant to help a historically black women’s college hold onto its accreditation.
And on Friday, in perhaps its most high-profile move, Papa John’s announced a new brand “ambassador”: basketball Hall of Famer Shaquille O’Neal.
O’Neal will join the company’s board of directors and invest in nine Papa John’s restaurants in his hometown of Atlanta, in addition to his marketing agreement with the company.
-snip-
Read more: https://www.washingtonpost.com/business/2019/03/22/can-shaq-rehab-papa-johns-image-preferred-pizza-neo-nazis/
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