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Sat Mar 23, 2019, 09:31 AM

'When I'm 16, my baby brother will take over': the rise of the kidfluencer

The Guardian

Ryan is seven years old and makes a reported $22m (£16.8m) a year. His YouTube channel, Ryan ToysReview, where he made his fortune “unboxing” and reviewing toys, has 18.5 million subscribers – more than official music video channels for Lady Gaga and Ariana Grande. In America, you can go into a toy shop and spend £50 on a large plastic “surprise” egg with his face on it or, for £15, own a toy aeroplane complete with Sky Fighter Ryan, a plastic action figure in his likeness (Space Base Ryan and Commander Ryan are also available; there are 12 to collect).

Ryan (the world does not know his surname) may be the planet’s most successful “kidfluencer”, but he is far from alone. In the UK, there are an estimated 30 or more child vloggers clocking up half a million views per video – such as Tiana, a bubbly 11-year-old toy reviewer from Nottingham (4.4 million subscribers) who has queues of children snaking through shopping centres for meet-and-greets during school holidays. There are hundreds getting more than 100,000 clicks a time, or with six-figure follower counts, such as Harlen White (209,000 on Instagram), the blue‑eyed toddler thought, at one point, to be Britain’s most followed baby.

And just as “momagers” pulled the strings for the Hollywood child actors churned out in previous decades, it is parents who are running this generation’s pages. In contrast to the studio system, their children do not have to be taken out of school to spend weeks on set: their everyday lives are at the heart of their appeal. “They’re not celebrities in the traditional sense,” says Britt Bagnall from London-based “kid tech” agency Super Awesome. “But every generation has that same obsessional, cult-like draw towards what is popular, just like the one that wanted to marry Backstreet Boys.”

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Reply 'When I'm 16, my baby brother will take over': the rise of the kidfluencer (Original post)
brooklynite Mar 2019 OP
Ron Obvious Mar 2019 #1

Response to brooklynite (Original post)

Sat Mar 23, 2019, 10:17 AM

1. We're living in the end times. n/t

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