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WhiskeyGrinder

(22,326 posts)
Sat May 25, 2019, 03:51 PM May 2019

Gillette just released a groundbreaking ad of a trans man's first shave

https://www.lgbtqnation.com/2019/05/gillette-just-released-groundbreaking-ad-trans-mans-first-shave/

The ad features Samson Bonkeabantu Brown, a young Canadian trans man who says, “Growing up I was always trying to figure out what kind of man I want to become and I’m still trying to figure out what kind that I want to become.”

His father watches as he shaves for the first time, saying, “Now don’t be scared. Shaving is about being confident. You are doing fine.”

At the end of the ad, Brown says, “It’s not just myself transitioning. It’s everyone around me transitioning.”

The ad’s tagline, released as part of its just unveiled #MyBestSelf campaign, says, “Whenever, wherever, however it happens – your first shave is special.”


Link to the video (sorry, hosted on Facebook, but it's public and you can view without an account):

https://www.facebook.com/gillette/videos/2353380328320259/
5 replies = new reply since forum marked as read
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Gillette just released a groundbreaking ad of a trans man's first shave (Original Post) WhiskeyGrinder May 2019 OP
That's a nice ad. Father looks very proud! Ohiogal May 2019 #1
Wow! Good for Gillette!! Control-Z May 2019 #2
What is HAPPENING?!?! targetpractice May 2019 #3
I've never choked-up over razor commercial before. TomSlick May 2019 #4
K&R demmiblue May 2019 #5

Ohiogal

(31,979 posts)
1. That's a nice ad. Father looks very proud!
Sat May 25, 2019, 03:56 PM
May 2019

Get ready for the hateful Uber religious crowd to call for a boycott of Gillette.

Control-Z

(15,682 posts)
2. Wow! Good for Gillette!!
Sat May 25, 2019, 04:02 PM
May 2019

Republicans are going to lose their shit, stop using Gillette products and some might even stop shaving altogether in protest, I'd bet.

This should be interesting.

targetpractice

(4,919 posts)
3. What is HAPPENING?!?!
Sat May 25, 2019, 04:16 PM
May 2019

This is so awesome, in every possible way... From the grinning father to the tagline.. "THE BEST A MAN CAN GET"... I know Gillette is a big corporation, making a ridiculously complicated bunch of products to shave hair off our faces... But, their ad agency knocked this out the the park.

TomSlick

(11,097 posts)
4. I've never choked-up over razor commercial before.
Sat May 25, 2019, 06:02 PM
May 2019

I couldn't decide if I was more proud of the young man or his father.

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