Rachel Maddow's ratings slump

[Laura PourMeADrink]

https://www.forbes.com/sites/markjoyella/2019/07/30/msnbcs-rachel-maddow-slips-to-5th-place-in-july-ratings/


MSNBC's Rachel Maddow Slips To 5th Place In July Ratings
Mark JoyellaSenior Contributor

It's been more than a year since MSNBC's star host Rachel Maddow beat Fox News Channel's top-rated host Sean Hannity to take the title most-watched host in all of cable news. At the time, March 2018, The Rachel Maddow Show finished in first place with an average total audience of 3.058 million viewers—the show's best-ever performance in the 9 p.m. ET hour. MSNBC's ratings had been climbing, up 30% in the first quarter of 2018, while ratings for FNC and CNN were down.

But ratings data released Tuesday by Nielsen show MSNBC's surge has slowed, with Maddow slipping into fifth place overall with a total audience of 2.487 million viewers, behind Hannity (3.332 million), Tucker Carlson Tonight (3.145 million), The Ingraham Angle (2.591 million) and The Five (2.503 million). The five top cable news shows finished in the same order among viewers 25-54, the demographic group most valued by advertisers, with Hannity drawing a total audience of 527,000 viewers, and Maddow well behind with 384,000.

More at link

[Funtatlaguy]

1. I credit Trump fatigue syndrome.

[hlthe2b]

4. Very likely...

[LenaBaby61]

9. "I credit Trump fatigue syndrome."

Last edited Wed Jul 31, 2019, 04:17 PM - Edit history (2)

You might be onto something.

Friends who are fiercely loyal to Rach have stopped watching her the past few weeks. They're still loyal to her and love her. But as you said, even Dems are going through tRumputin fatigue syndrome, even though we really can't afford to with his racist, fascist, putin-loving, treasonous fat ass installed into the White House.

[jcgoldie]

14. this

Mueller fizzled and its exhausting to follow the scandals when you have decreased hope that justice will be done.

[awesomerwb1]

16. You summed it up very nicely (for me)

[empedocles]

59. Rachel shares her natural audience with CNN's Cuomo

Fox show don't have the same head to head competition for their audiences

[blogslut]

2. Well, I still watch her

[riversedge]

5. Count me in also for Rachel and msnbc

[shanti]

7. As do I

I didn't really watch MSNBC before last October. That's when I visited my mother and she watches it constantly. So I got into it. I only watch Hayes, Maddow and O'Donnell though. Rachel is my favorite.

[Ilsa]

11. I watch her every night. I watched

Block A last night even though it was a rerun.

[malaise]

20. Same here

and I will continue to watch Rachel

[katmondoo]

49. I watch Rachel every week day night, when she takes off a night I really get upset.

[dewsgirl]

19. Me too, but I do admit I am a bit fatigued. I used to watch

Probably 5 news shows everyday, now sometimes only Maddow, never miss her.

[blueinredohio]

21. I still watch her every night.

As a matter of fact she's the only news show I watch besides local news.

[PJMcK]

3. Wow, Fox News is dominating nighttime cable news

This is the most frightening part of our society to me. That there are millions of people who follow the lies, propaganda and misinformation of Fox is very disturbing.

This is an audience that is completely disconnected from reality. And they vote.

[SHRED]

6. So true

Very frightening

[underpants]

25. A lot of people just leave it on

All day or as soon as they get home.

From their morning Fox & Friends marching orders to talk radio (if they listen to it) then 5-6 straight hours of basically the same talking points st night they are sure that anything else they hear about something must be fake. Classic cult stuff.

[Different Drummer]

43. "This is an audience that is completely disconnected from reality. And they vote."

Scary, isn't it?

[stopbush]

50. It's skewed. Conservatives watch only Faux News, while

independent and liberal viewers split their viewing between CNN, MSNBC and the networks.

[hunter]

62. Or nothing at all.

I've lost any tolerance I ever had for "traditional" television, especially news and opinion.

My life is better without it.

Our television plays DVDs and Netflix, that's all it does. No cable, no satellite, no broadcast.

I read all my news and opinion.

[qazplm135]

56. It's not even one percent of Americans

Watching any one night, let's not overstate things.

[BeyondGeography]

58. The problem is they always wind up sitting next to me on airplanes

“What do you think about Antifa?”

[SHRED]

8. I don't watch much anymore

I guess I got tired of getting my hopes up.

[Ferrets are Cool]

34. This is me

[oswaldactedalone]

40. And also me

[Different Drummer]

44. Ditto.

DD

[Laura PourMeADrink]

46. That was my immediate thought. Why watch and see

Her uncover some really important thing..
Only to find that there's nowhere to go for the justice side.

[Johonny]

67. I stopped watching because it left me sad or angry

I'll probably tune in more as we approach election season.

[shraby]

10. It's no wonder. They only have her on Tue. Wed. Thur. and sometimes Fri.

Also they've been moving everyone around all the time anymore.

I watch a show because I like the way they present the gnus. I like Katie Tur, Ari Melber, Chris Hayes, Rachel Maddow, Lawrence O'Donnell and Brian Williams.

When they have stand-ins that are below par of course they won't get the ratings. Some of the morning ones leave a lot to be desired. Many are too right leaning, and Chuck Todd tops that bunch.

[SouthernProgressive]

12. I know this is frowned upon around here.

But all of the times I have tuned in it was pretty much unwatchable. Repetition repetition repetition. Let me tell you how great I am and how breaking and monumental what I'm about to tell you is, repetition. Ohh, you heard that a week ago? Well tune in tomorrow for some more repetition that I will call "breaking." By the way, I can connect so many dots it will make your head spin. Breaking!

Limbaugh and Hannity get it more than others. It's entertainment first. It's about pushing the envelope and not apologizing. All of our people need to get that. It makes a huge difference. Entertain the people and the audience will grow consistently.

[brush]

17. Entertainment should be second to truth. Something FOX doesn't concern itself with.

You seem to have left that out too.

[JI7]

18. yup, and while her ratings may be down now she has been high a lot of times

and her viewers are younger so do other things.

[SouthernProgressive]

33. Not if you want consistent viewership.

They aren't in competition with The News Hour.

[brush]

37. What are you suggesting, that the truth need not be a concern?

That's actually a thing with journalists.

[SouthernProgressive]

38. I made no such suggestion. NT

[emmaverybo]

23. Rachel needs to mix things up on the show. Any teacher, no matter how fascinating, who lectures

the majority of the time, will lose some of the audience.


More guests, more voices, please Rachel.

[SouthernProgressive]

36. This.

She is brilliant and has a personality that resonates with people/me. The manner in which the content is delivered stinks. I hold the same opinion of just about every news show. Then again, I was in love with Gwen Ifill and think Jim Lehrer is the shit. I know they don't spice it up for a lot of people. But if you aren't going the entertainment route, those are the two I would model.

[Auggie]

27. Do not agree with your post. That "repetition" is needed to keep everyone up to date.

Not all of us follow Maddow or can watch her every day. Repetition is a necessary part of real reporting.

People who want entertainment can watch the Cartoon Channel.

[SouthernProgressive]

35. Repetition is why I no longer have cable.

Every media conglomerate out there would disagree with this.

"People who want entertainment can watch the Cartoon Channel."

[JI7]

13. her viewers tend to be younger and july is vacation while Fox viewers are much older

and long retired and do nothing but sit home and watch fox all day.

she also takes a lot of time off in July.

[AJT]

26. The faux news shows are pulling in more younger people than Rachel.

[JI7]

29. she takes a lot if time off this month and most liberals don't

want to keep watching news all day every day.

[shanti]

52. Do they really tend to be younger?

Lots of older people like and watch her too. I admire her intelligence, which is why I watch her.

[enough]

15. Despair. NT

[Kingofalldems]

22. So does this mean Trump wins?

I don't think so.

[roamer65]

24. Definitely TFS on my part.

Plus I hate Faux Snooze so much that I went to a Dish package that is Fauxless.
It doesn’t have MSNBC but can’t say that I really miss it.

I do have CNN and do like Don Lemon’s utter hatred of Dump.

[Freethinker65]

28. Time of the year perhaps?

Lots of people are more active and less sedentary during the summer, even on weeknights.
I would imagine viewership is down in general. Look at the crap cheap game show type stuff the major networks fill prime time with.

Fox watchers might not have much else fun to do besides watch TV.

[Kingofalldems]

30. What's your point exactly?

[Champion Jack]

31. Since we cut the cable I watch her on Youtube

[Ferrets are Cool]

32. For me it is the hopelessness of seeing all the crimes

and being able to do NOTHING about it. I am weary of watching the criminal cabal run rampant. So, I just watch no cable at all.

[OnDoutside]

39. Ah, the periodical Give Rachel a Kicking. I still watch/listen to every show and she's still great.

[lordsummerisle]

41. So are you celebrating or bemoaning this? n/t

[Trumpocalypse]

42. That's because she take forever

to get to the point.

[Raine]

64. Yup, that exactly why I quit watching her

plus the constant repetition.

[zackymilly]

54. Serious? nt

[not_the_one]

69. You better get out while you can.

Yes. Seriously.

[triron]

47. I credit stupid Americans.

Rachel is making them think too much. They don't want to. Just want to be spoonfed bullshit.

[Marengo]

48. Careful, you may trigger the local Securitate

[stonecutter357]

51. It's steve cornacchia .........

[Paladin]

53. Rachel is one of the few hosts that make MSNBC watchable to me, at this point.

Unless I'm suffering a particularly bad case of trump burnout, I'll continue to be one of her viewers and supporters. She beats the hell out of Chris Matthews, Chuck Todd, and to an ever-increasing level, Ari Melber.

[Golden Raisin]

55. I don't watch Rachel much anymore.

She's brilliant and quick as a whip, with an acute analytical mind. I just cannot stand her delivery anymore. I feel like she excruciatingly E-X-P-L-A-I-N-S things as if she's addressing a bunch of wayward kindergarten kids who require a simplified pablum version, and couldn't possibly grasp anything on their own. She's infinitely better when interviewing, questioning or in conversation with a guest.

[SCantiGOP]

60. I agree

I have really gotten tired of her hour-long teasing about a point that she waits till the very end to finally deliver.

[a kennedy]

57. We've cut way back on our "news" watching.......

We do still watch Rachel, she keeps us sane through all the crap. Feel terrible about faux noise being the leader.

[Codeine]

61. Nobody watches cable news.

Even the highest rated show is pulling in less than one percent of Americans. So much energy is expended around here for absolutely nothing.

Cable news is a fart in the wind. It’s a handful of cranky old people sitting in front of their magic box letting themselves be worked up to an eventual myocardial infarction. Seriously, Hannity has the highest cable news ratings and he’s getting half a million people in the key demo. Seriously, that’s Sacramento. It’s Tucson. Fuckin, like Albuquerque or some shit — nothingness on a national scale.

Cable news only matters because we pretend it matters. Get a good newspaper subscription and stop pretending entertainment for old white people is actual news.

[Horse with no Name]

63. I'm mentally exhausted

I can’t watch right now and I love Rachel.

[rockfordfile]

66. That's because it's a not a election year.

[pwb]

68. It may be more of a MSNBC slump.

They give us Rachael and then allow the right wing to rant the rest of the day.

[Greybnk48]

70. TFS and summer on my part.

It makes me physically sick to my stomach to hear all of the criminal things that Trump does over and over with no consequences. None!

I just can't listen anymore since his criminal success seems more and more inevitable, and summers where I am are short. It's too much--at least right now.

Edit: FTR, I record her show daily along with Chris Hayes and watch when I'm not too pissed off. Otherwise, in the past I never missed TRMS, and I'm sure that will be true again. I even have her T-shirt I parade around town in.