Trump's Signature New York Hotel and the Art of the Compromise
For more than two decades, the Trump International Hotel and Tower has soared over Central Park, a crown jewel of President Trump’s family business that features luxury hotel rooms and exclusive private residences just off Columbus Circle.
In true Trump fashion, the hotel and tower are branded with the Trump name on three hard-to-miss signs. But this fall, the Trump Organization is expected to overhaul the signage, reflecting in part the strains the Trump presidency has placed on the family’s brand in Mr. Trump’s ever-hostile hometown.
As part of a broader renovation of the property, the company is considering a proposal that would change the signage so that the Trump name is no longer directly associated with the private residences, according to people with knowledge of the proposal. Instead, the skyscraper’s premier Manhattan address — One Central Park West — would get top billing for the residences, while the Trumps would continue to manage the property and keep their name on signs for the hotel.
The proposal is a compromise, offered over the summer by the president’s eldest son, Donald Trump Jr., to head off demands from some owners that the building lose its Trump branding entirely, the people said. If, as expected, the proposal is approved by the building’s condominium board, the Trumps will be spared an embarrassing fight at their flagship hotel just as the 2020 election season hits full swing after Labor Day.
https://www.nytimes.com/2019/08/25/us/trump-international-hotel-nyc.html
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