Donny Deutsch has a marketing advice that could win it all for the Democrats.

[egbertowillies]

Donny Deutsch, a regular on Morning Joe panelist came up with a great marketing strategy for Democrats. The panel had nervous laughter when Donny was done with the presentation.

https://egbertowillies.com/2019/08/30/donny-deutsch-marketing-democrats/

[lame54]

1. Defend yourself - Vote Dem

[uponit7771]

2. It is a election on Good vs evil

[Thekaspervote]

3. Not a fan of Egbert, but take moment to look at the 2 min clip... it's a good strategy for dems

[egbertowillies]

4. I guess I must work harder to make you a fan. I am really on a necessary mission my friend!

[Thekaspervote]

35. Okay.. thank you for responding...it's a fair request and I'm a reasonable person. Have a good day

[smirkymonkey]

5. Absolutely.

I think this is a brilliant marketing strategy and that is what we need. A marketing strategy, because we do not seem to have a crystallizing message and I think this could be it.

Thank you!

[ffr]

6. That's really smart. K&R

Some smart democratic candidates should pick up on this and run with it. I would.

Put republicans on defense, defending why they are the part of ASSAULT.

[pangaia]

40. Should , I agree.....But, yeah THAT'S going to happen, right !!! NOT !!!

[Dave in VA]

7. Great Advice!

Start this early and repeat often!!!!!

They have made us the bad guys for decades. Now it is time to turn the tables.

Instead of "Put a Spell on You"...

Let's put a "Smell" on you!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

You are offensive to everything good and moral!

[Dave in VA]

8. Just for fun!!!!!!

Let the Divine Miss M make a commercial for us!


(And I bet she would do it, too!!!)

[GReedDiamond]

16. Thanks for posting this video...

...kinda off topic, but I did the costume graphics on Bette's "Hocus Pocus" costume in the video.

I was given the original costume from the movie - which had been on display to the public somewhere in Disneyland, I think a gift shop - and I copied and reproduced the graphics from the original because the Disney Corp would not allow the original to go on tour with Bette.

I had never seen the finished product until I saw this video, so thanks, Dave in VA!

And, on topic, I think labeling the GOP as the Party of Assault is a pretty good idea.

[Dave in VA]

22. WOW!

Glad I could bring a smile to your day, even if it was accidental!

[GReedDiamond]

24. Thanks again...smiles are a rare thing for me these days because of...

...the monsters in the White House and Senate.

[not_the_one]

13. the stink of trump

Let's make them REEK of it.

[YessirAtsaFact]

9. Trump's an assault on sanity

Works for me

[FakeNoose]

10. Rec - this is an awesome post

Take a moment to play this video, the guy is making sense here.
Thanks for sharing Egberto!

[Control-Z]

11. It wouldn't be much of a stretch

for Democrats. I may not have put it into words yet but I've been thinking it for years now. We build things. Republicans tear them down. It already feels like they've assaulted us on every issue we care about; health care, reproductive rights, gun safety...The list goes on and on. How hard would it be to start calling it what it honestly is? Plain and simply, assault.

[CrispyQ]

12. I think Deutsch has a great idea, but the dems don't do marketing.

They'll come up with some weak slogan that no one will remember a day after the election. They've ignored framing the debate & capturing the narrative for over 40 years now. Also, the other side has thrown the rule book in the trash. "When they go low, we go high," no longer applies.

[Poiuyt]

23. George Lakoff has been trying for years to get Dems to take back the narrative

Republicans have been much better at defining the narrative than Democrats. Donny Deutsch has a great idea about how the Dems can take back our country, and I hope they listen to him. The key is two simple words: assault and protect. These are easy to understand and everyone in America should relate on a base level.

[CrispyQ]

26. I'm stumped why they've never hired Lakoff!

Our side has conceded the narrative on every issue. It's like dem leadership doesn't even know what marketing is. I heard one journalist say, "The democrats are good at policy but suck at politics."

[EveHammond13]

29. Lakoff suggests Dem leadership feels it is "dirty" or "manipulative" to do messaging.

[CrispyQ]

34. If that's the case, then they'd better wake up. They're 40 years behind the 8-ball.

Forty years of ignoring hate radio is why today in the heartland, you will see tee shirts that read "I'd rather be a Russian than a Democrat."

[EveHammond13]

47. I believe in messaging. It is key.

[NewJeffCT]

33. A few things

1) I think Lakoff has worked for a few individual Democratic campaigns and/or smaller groups

2) Democrats are not as good at following directions from "on high" - Republicans get their talking points and follow them religiously. When Dems try to do the same, there is always a Zell Miller, Joe Lieberman or Joe Manchin that disagrees.

2a) With big bucks supporters, Republicans like the Koch Brothers, Sheldon Adelson, the Walton family and (previously) Richard Mellon Scaife, are willing to give to RW Super PACS and causes and be mostly hands off as long as the cause is being advanced. Democratic big bucks supporters have generally tried to be more "hands on" and push left wing groups to support their pet causes. So, the Republican money people may be assholes, but they are willing to lose money and races in the short-term as long as they advance RW causes over the long haul. Democratic money people may be better people overall, but they're not as willing to lose money to advance the cause long-term or to let the political people do their thing.

[EveHammond13]

27. this is exactly what I was going to say. Deutch is aligned with Lakoff's advice. Lead with values.

Use framing to activate the human mind and brain, on a deep neurological level.

People vote their values -- they do not vote on policies, programs or even on facts.

[pangaia]

41. You hit it.. Dems, in my experience, have absolutely NO CLUE how to market something

Maybe they think it is cheating, or beneath them or something.. Who the fuck knows...

[Claritie Pixie]

14. Republican Party is the Party of Assault. Democratic Party is the Party of Protection.

I love this, regardless of the messenger. It's simple, direct, and 100% accurate.

[lagomorph777]

38. Totally. Need to put that list in the right priority order:

Republicans are assaulting your safety.
Republicans are assaulting women, children, and babies.
Republicans are assaulting your planet, your home.

[calimary]

15. I wish I could recommend this a MILLION times.

And yes, it’s just more marketing. But if that’s the prevailing currency of now, then let’s get as much of it as we can!

“Primal” IS the word.

[Fla Dem]

17. Agree with podcaster, not a real fan of Donny Deutsch, but............

he does come up with some good marketing ideas. The ASSAULT theme could really work. Everytime they (Republicans/Trump ) brings up something they're against, the candidate, or party labels it an assault on; the middle class, the low income citizens, the college students, the handicapped, the sick, the elderly etc.

[mountain grammy]

18. Short and sweet. Yes, the panel sounded nervous.

Yes, I'm in.. and I will be watching more of egbertowillies.

[NoMoreRepugs]

19. I predict that some Repug will latch onto this prior to any Dem.

[pangaia]

42. Boy, THAT'S jujstnlike them..

[KPN]

20. K&R

[TeamPooka]

21. maybe you could sum it up for people unable to watch a two minute video

I'm so sick of context free video's being posted.
Sum it up!
People are at work, on a break etc and not everyone can watch videos
people also have limited bandwidth.
Do DU members a favor and tell us what was said, why you think the speaker's point is so important, you know, CONTEXT.

[Poiuyt]

25. Someone should forward this clip to the DNC and all Democratic candidates!

Thanks Egberto.

[Me.]

28. I Don't Know About Taking Advice From Donny

He talks a good game but his show just got abruptly canceled for a lack of viewers

[Pantagruel]

30. Assault on democracy

is the umbrella issue-covers the others.

[dchill]

31. Short and to the point. Political Judo.

It's exactly what we need.

[PatrickforO]

32. Good post.

The party of assault. I'll be using that.

[McKim]

36. How about Retreading that Old Reagan Slogan

How about retreading that old Reagan slogan: “Are you better off than you were four years ago?”

[pangaia]

43. no..

[SunSeeker]

37. Works for me. Party of Assault versus Party of Protection.

[randr]

39. This is too obvious for the DNC

If only we show up with a shot gun to a gun fight.....

[joost5]

44. Has anyone transcribed the text from his statement yet?

It would seem like that whole quote could be marketing gold for Dems to plaster everywhere on social media.

[Ilsa]

45. K&R.

DD knows his stuff. He knows how to reach people. The other democrats can push it while the VP and Pres candidates push policy, etc.

[YOHABLO]

46. Because most Americans have the political IQ of a rock that need marketing to. Whatever works.

[Hermit-The-Prog]

48. that beats my "for" and "against" list

Russiapublicans are the party of assault.
The Democratic Party is the party of protection.