Former Obama campaign manager advising $75 million anti-Trump digital campaign

[RandySF]

An organization led by an adviser to former President Obama will reportedly spend $75 million in battleground states to counter advertisements run by President Trump and GOP-affiliated groups.

The New York Times reported Monday that Acronym, a group founded by Obama's 2008 campaign manager David Plouffe, will spend millions on digital advertising in Ohio, Florida and other swing states where Trump has already spent around $26 million in advertising.

Plouffe characterized the general election in 2020 as a game of catch-up for a Democratic challenger, regardless of who wins the contentious primary.

“Our nominee is going to be broke, tired, have to pull together the party and turn around on a dime and run a completely different race for a completely different audience,” Plouffe told the Times in an interview.



https://thehill.com/homenews/campaign/468814-former-obama-campaign-manager-advising-75-million-anti-trump-digital

[ffr]

1. Beautiful

Just beautiful!

[NCLefty]

2. Good. I was just hearing the GOP has a technological advantage...

for the past three years, as Donald Trump has governed by Twitter, Democrats have watched and winced. An unspoken question hangs over the looming presidential election: On an internet built to favor controversy, can Democrats (or anyone less controversial than Mr. Trump) win online in 2020?

If so, a successful challenger will need time, technology, money and inexhaustible shamelessness. As of today, time is running out, money has barely been spent, and one side has a near monopoly on the ability to operate without decorum or scruples.

The Trump campaign already has a healthy head start building up its microtargeting and fund-raising technology. In the digital ad-spend arms race on Facebook and Google, Mr. Trump’s campaign has spent more than the top three Democratic candidates combined to identify and turn out supporters in key states and counties. Arguably more important is the data acquisition play. The Trump campaign is building tools to take advantage of information like mobile location data to learn intensely personal details about potential voters and then hit them with explicitly tailored messages that fire them up.

https://www.nytimes.com/interactive/2019/11/01/opinion/democrats-2020-election-online.html?searchResultPosition=2