Former rancher says failure to restore meat labeling law is costing rural America 'billions'

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Former rancher says failure to restore meat labeling law is costing rural America 'billions'

https://thehill.com/hilltv/rising/471677-former-cattle-rancher-calls-for-restoration-of-mandatory-meat-labeling-on-all

11/22/2019

A former cattle rancher said Friday that the U.S. government’s inaction over the restoration of a mandatory labeling program on certain meats is having a major impact on farmers and ranchers across the country.

Bill Bullard, who now leads an organization that represents thousands of independent cattle producers, says the Trump administration and Congress “refuse" to give them "the tools they need to compete in the market place." This includes being able to market their products as "Made in the USA," which he emphasized would first require the restoration of the Country of Origin labeling (COOL) on beef and pork products.

While COOL regulations are still in effect for some meat products like lamb and chicken, Congress in 2015 repealed a program that requires this same labeling requirement for beef and pork. The decision was made in response to a series of rulings by the World Trade Organization prohibiting country of origin labels on some products due to concerns that the requirements were too costly and discriminated against meat imports.

Bullard criticized the decision to rollback the program, saying the move has created a "corporate welfare program for the meat packers."

"It insulates them from competition and it forces the American farmer and rancher to try and compete in a global marketplace with their hands tied behind their back because they can't use the fundamental tools necessary to compete and that's to distinguish your higher quality product in the marketplace," Bullard, CEO of R-Calf USA, told Hill.TV.

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Montana Sen. Jon Tester (D) introduced a resolution in October supporting the reestablishment of COOL.

"Our farmers and ranchers produce the best agricultural products in the world," Tester said in a statement. "Consumers want to buy those American-made products, and country of origin labeling lets producers show their product was raised right here in America-and ensures folks can make informed choices about the food they buy."

Bullard said Tester’s efforts are “precisely” what ranchers need and “nothing less.”