Progressive super PAC prepares $800K ad buy hitting Trump on coronavirus
Progressive super PAC Pacronym is preparing to launch a wave of digital advertisements in key battleground states this week hammering President Trump’s response to the coronavirus.
The ad buys, costing about $800,000, are the latest installments in a $75 million effort by Pacronym and affiliated group Acronym to counter Trump’s early spending advantage in the 2020 presidential race.
The new ads, first shared with The Hill, are slated to run for the next week-and-a-half and will target persuadable voters in five battleground states: Arizona, Michigan, North Carolina, Pennsylvania and Wisconsin.
The campaign will feature a mix of video ads and graphics on multiple platforms, including Facebook, Roku, YouTube, Pandora and NBCU, as well as a handful of news sites owned by Gannett and McClatchy.
The focus of the ad campaign is “laying out the facts” of the president's response to the pandemic and “reminding voters of the many ways that Trump made it worse,” said Acronym Chief Marketing Officer Shannon Kowalczyk.
"While Americans are sheltering in place in their homes and the virus continues to spread, Trump has either bragged about his ratings or tried to bait the media into talking about something else,” Kowalczyk said.
https://thehill.com/homenews/campaign/494818-exclusive-progressive-super-pac-ad-buy-trump-coronavirus
= new reply since forum marked as read
