The Biden campaign faces a mind-boggling challenge: How to make Joe go viral

[UCmeNdc]

So far, Biden’s paltry digital team of about 25 people has decided mostly to eschew the combative fare preferred by the president’s campaign in favor of uplifting content designed to inspire. The rub, as no one understands better than Trump, is that the social media platforms — and the algorithms that power them — reward bombast and conflict. Amid the collage of newly published saccharine videos posted on Biden’s Facebook page, it’s the Trump-bashing ones that usually have the most views.

But Biden's campaign is betting that its strategy — which reminds one of Upworthy, the go-to site for feel-good news — has the benefit of being true to Biden and more effective in creating a core of enthusiastic supporters online.



https://www.politico.com/news/2020/05/03/can-joe-bidens-team-make-him-go-viral-228706

[msongs]

1. now that bloomberg has vanished, other outside groups can step up their

promotions, ads, and anti fascist attacks

[Poiuyt]

2. Yeah, what happened to Bloomberg?

I sure hope he helps once the campaign begins in earnest.

[jimfields33]

3. He won the primary doing nothing. I like that strategy

He doesn’t need any of this. He’s known already. No need for out of context and other stuff misinterpreted by trump freaks. Keep him doing what he’s doing. It works!!

[LuvLoogie]

4. Going viral versus serving the country for decades.

Perhaps he is focused on serving and not on going viral on twitter.

[Indykatie]

5. This is a Bull Sh*t Take from Politco

Dems aren't waiting for or expecting new Biden ads to be posted to YouTube, Twitter or FaceBook or on TV. The decision for Dems to work our butts off to elect Biden is already set in stone. If he doesn't release another ad he will still be just fine since we can depend on Trump to keep f**king up and televising it. That +economy +Corona Virus is all Biden needs to broaden his voting base.

[TheFarseer]

6. I have a great idea

So Joe is on a stage in front of Heidi Klum, Howie Mandel, that one Spice Girl and Simon Cowell and Simon is going, Yeah right! This guy thinks he can sing! But then Joe sings like, better than anyone has ever sang and Simon is amazed. And scene.

I really think this is what we’ve devolved to.