ActBlue chief hails Biden's small-dollar donor operation

[brooklynite]

Politico

ActBlue executive director Erin Hill assessed in a new interview that the impressive fundraising numbers posted by Democratic presidential nominee Joe Biden in recent weeks are the result of his campaign “centering their grassroots” and homing in on small-dollar donors.

“I think if you’ve seen the numbers over the past few weeks, they’re doing really, really well in their digital work. And I think that that’s because they’re centering their grassroots,” Hill told host Anna Palmer in the latest episode of POLITICO’s Women Rule podcast published Wednesday.

Hill, who heads up the online donation platform preferred by thousands of Democratic candidates and organizations, pointed specifically to the Biden campaign’s rollout of California Sen. Kamala Harris as the former vice president’s running mate last month — a selection revealed in an afternoon text message to supporters.

“They announced that to their grassroots, first and foremost. That message didn’t go out to the media at first. It went out to their list,” Hill said. “And I think that they’re doing a great job of making sure that they’re helping people feel involved in that campaign, and they’re letting grassroots donors know that they need them.”

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