The Atlantic Signs Up Record 20,000-Plus Paying Customers After Article About Trump
The Atlantic Signs Up Record 20,000-Plus Paying Customers After Article About Trump Trashing U.S. Military Dead
The Atlantic acquired more than 20,000 paying subscribers in the five-day period after it published editor-in-chief Jeffrey Goldberg’s damning article about President Trump denigrating U.S. military personnel who died in combat.
On Sept. 3, the Atlantic published “Trump: Americans Who Died in War Are ‘Losers’ and ‘Suckers,’” largely based on anonymous sources.
The 20,000-plus new subscribers represent incremental annual revenue of at least $1 million to the magazine. “Our readers have demonstrated how much they value our reporting, with a record 20,000 subscriptions in just five days” after Goldberg’s piece was posted, Michael Finnegan, president of Atlantic Media, wrote in a memo to staff Wednesday evening, which was posted online.
Overall, more than 10 million people have visited the Atlantic’s site to read the story since it was published, “and many more have become aware of it through our own follow-up reporting and news segments and analyses everywhere else,” Finnegan added.
Three days after the Atlantic’s article posted, Trump attacked Laurene Powell Jobs, founder and president of philanthropic and investment company Emerson Collective — the majority owner of the Atlantic — over the piece. “Steve Jobs would not be happy that his wife is wasting money he left her on a failing Radical Left Magazine that is run by a con man (Goldberg) and spews FAKE NEWS & HATE. Call her, write her, let her know how you feel!!!”
https://www.yahoo.com/entertainment/atlantic-signs-record-20-000-154914743.html
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