The Media Learned Nothing From 2016
The Media Learned Nothing From 2016
The press hasn’t broken its most destructive habits when it comes to covering Donald Trump.
https://www.theatlantic.com/ideas/archive/2020/09/media-mistakes/616222/?utm_source=twitter&utm_term=2020-09-15T10%3A15%3A01&utm_medium=social&utm_content=edit-promo&utm_campaign=the-atlantic
We’re seeing a huge error, and a potential tragedy, unfold in real time.
That’s a sentence that could apply to countless aspects of economic, medical, governmental, and environmental life at the moment. What I have in mind, though, is the almost unbelievable failure of much of the press to respond to the realities of the Trump age.
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Also in pursuit of the ritual of balance, the networks offset coverage of Donald Trump’s ethical liabilities and character defects, which would have proved disqualifying in any other candidate for nearly any other job, with intense investigation of what they insisted were Hillary Clinton’s serious email problems. Six weeks before the election, Gallup published a prophetic analysis showing what Americans had heard about each candidate. For Trump, the words people most recognized from all the coverage were speech, immigration, and Mexico. For Clinton, one word dwarfed all others: EMAIL. The next two on the list, much less recognized, were lie and Foundation. (The Clinton Foundation, set up by Bill Clinton, was the object of sustained scrutiny for supposedly shady dealings that amount to an average fortnight’s revelations for the Trump empire.) One week before the election, The New York Times devoted the entire top half of its front page to stories about FBI Director James Comey’s reopening of an investigation into the emails. “New Emails Jolt Clinton Campaign in Race’s Last Days” was the headline on the front page’s lead story. “With 11 Days to Go, Trump Says Revelation ‘Changes Everything,’” read another front-page headline.
Just last week came a fresh reminder of the egregiousness of that coverage, often shorthanded as “But her emails!” On Wednesday, September 9, Bob Woodward’s tapes of Trump saying that when it came to the coronavirus, he “wanted to always play it down” came out, along with a whistleblower’s claim that the Department of Homeland Security was falsifying intelligence to downplay the risk of Russian election interference and violence from white supremacists. On the merits, either of those stories was far more important than Comey’s short-lived inquiry into what was always an overhyped scandal. But in this election season, each got a demure one-column headline on the Times’ front page. The Washington Post, by contrast, gave Woodward’s revelations banner treatment across its front page.
Who knows how the 2016 race might have turned out, and whether a man like Trump could have ended up in the position he did, if any of a hundred factors had gone a different way. But one important factor was the press’s reluctance to recognize what it was dealing with: a person nakedly using racial resentment as a tool; whose dishonesty and corruption dwarfed that of both Clintons combined, with most previous presidents’ thrown in as well; and whose knowledge about the vast organization he was about to control was inferior to that of any Capitol Hill staffer and most immigrants who had passed the (highly demanding) U.S. citizenship test.
Now it’s four years later. And we’re waking up in Groundhog Day, but so far without Bill Murray’s eventual, hard-earned understanding that he could learn new skills as time went on. For Murray, those were things like playing the piano and speaking French. For the press, in these next 49 days, those can be grappling with (among other things) three of the most destructive habits in dealing with Donald Trump. For shorthand, they are the embrace of false equivalence, or both-sides-ism; the campaign-manager mentality, or horse-race-ism; and the love of spectacle, or going after the ratings and the clicks.
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