Priorities USA and Latino Victory Fund launch Joe Biden Spanish-language radio ad buy
Priorities USA and Latino Victory Fund are launching a pair of radio ads in Florida in support of presidential candidate Joe Biden.
The one-minute ads, “Empatía” and “Milagro,” will run on Spanish-language radio as part of the $726,000 radio ad buy both groups announced this week. The ad buy also includes Arizona media markets, and it will air in Phoenix, Tucson and Orlando.
The ad buy is part of ongoing effort to engage Latino voters through a multi-channel media strategy — reaching them where they spend time and get information.
“Empatía” (Empathy) features two friends discussing Biden as empathetic, saying that he’s the best leader to rebuild the nation’s economy and effectively manage the COVID-19 pandemic.
https://floridapolitics.com/archives/368377-priorities-usa-and-latino-victory-fund-launch-joe-biden-spanish-language-radio-ad-buy