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babylonsister

(171,056 posts)
Mon Sep 21, 2020, 07:52 AM Sep 2020

Over 3 million U.S. voters have already registered on social media

The more the merrier!

https://www.axios.com/over-3-million-us-voters-already-registered-on-social-media-4db1b2eb-058e-43a9-899d-7f0ba8b49664.html

2 hours ago - Technology
Over 3 million U.S. voters have already registered on social media
Sara Fischer, author of Media Trends


An estimated 2.5 million+ Americans have registered to vote on Facebook, Instagram, and Messenger, Facebook announced Monday. More than 733,000 Americans have registered to vote so far via Snapchat.

Why it matters: The broad reach of social media platforms makes them uniquely effective at engaging voters — especially younger voters who may not know how to register to vote or be civically engaged.

Details: Facebook says it determined that over 2.5 million people have registered to vote across its apps, based on conversion rates it calculated from a few states that it has already partnered with.

The number so far beats its record of over 2 million people registered for elections in 2016 and again in 2018.
The company's CEO Mark Zuckerberg said in July that Facebook's 2020 goal is "to help 4 million people register to vote."
Facebook also said Monday that it has launched a consumer marketing campaign to inform more users about how to register and participate in the elections.
COO Sheryl Sandberg and members of the company's executive team will use Live on Facebook events this week to promote the registration effort.


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What's next: National Voter Registration Day is on Tuesday.
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