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Tue Nov 17, 2020, 10:43 AM

Burritos to go -- 6 days (so far) on the Washington Post online front page:

[link:https://www.washingtonpost.com/road-to-recovery/2020/11/11/chipotle-digital-kitchen-takeout

You can go to Chipotle’s newest restaurant, but you can’t stay there.
With online orders booming during the pandemic, the fast-casual Mexican chain announced Wednesday that it is rolling out a new restaurant format that exclusively services pickup and deliveries. Chipotle Digital Kitchen is the company’s take on the “ghost kitchen” model — empty of diners and fast on orders — and when it opens this weekend in Highland Falls, N.Y., it will kick off an effort by the company to boost online sales in “nontraditional locations.”

As more people turn to takeout and delivery to avoid public places during the coronavirus outbreak, cash-strapped restaurateurs have been forced to chase down dollars in novel ways, including testing new concepts or paring down operational costs with ghost kitchens. Such facilities can be urban warehouses containing multiple small kitchens leased by a restaurant or a restaurant subcontractor for delivery only, eliminating the need for premium locations and fancy build-outs. Orders are often delivered by “third-party aggregators” such as DoorDash, Uber Eats or Grubhub.



Advertiser content? The only story (unreported) is the financial relationship between WaPo and Chipotle.

Burritos are, by definition, to go. Maybe they can try a few trucks on various street corners.

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Reply Burritos to go -- 6 days (so far) on the Washington Post online front page: (Original post)
Ponietz Nov 2020 OP
Drunken Irishman Nov 2020 #1

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