Burritos to go -- 6 days (so far) on the Washington Post online front page:
[link:https://www.washingtonpost.com/road-to-recovery/2020/11/11/chipotle-digital-kitchen-takeout
You can go to Chipotles newest restaurant, but you cant stay there.
With online orders booming during the pandemic, the fast-casual Mexican chain announced Wednesday that it is rolling out a new restaurant format that exclusively services pickup and deliveries. Chipotle Digital Kitchen is the companys take on the ghost kitchen model empty of diners and fast on orders and when it opens this weekend in Highland Falls, N.Y., it will kick off an effort by the company to boost online sales in nontraditional locations.
As more people turn to takeout and delivery to avoid public places during the coronavirus outbreak, cash-strapped restaurateurs have been forced to chase down dollars in novel ways, including testing new concepts or paring down operational costs with ghost kitchens. Such facilities can be urban warehouses containing multiple small kitchens leased by a restaurant or a restaurant subcontractor for delivery only, eliminating the need for premium locations and fancy build-outs. Orders are often delivered by third-party aggregators such as DoorDash, Uber Eats or Grubhub.
Advertiser content? The only story (unreported) is the financial relationship between WaPo and Chipotle.
Burritos are, by definition, to go. Maybe they can try a few trucks on various street corners.