What's Up With These Selling Video's That Go On And On And Take Over A Half Hour To Get.......

[global1]

to the point of selling you something?

I just got sucked into one of these videos that has a fast talking guy go on and on promising you something fantastic - but always evading telling you about the product - until you've invested over a half hour listening to the run up to the sales pitch for the actual product.

What is this sales technique called? Why do they use it? Why do they think it works?

At the end of the pitch - they give you a page to place an order of something that is in very short supply and you better buy today - before we have to raise the price.

It was for a product to fix your vision. They go through all sorts of stories, research, testimonials.

I'm sure its some kind of scam - get rich quick deal for the people running the ad.

But they really put a lot of effort into creating this video and made the product sound unbelievable.

I listened to the end - but didn't buy. I was determined I would wait and see what the upshot of this whole ad was about.

Caveat Emptor!!! Let the buyer beware!!!

Has anyone had a similar experience.

[PoliticAverse]

1. "What is this sales technique called?" - Video Sales Letter

> Why do they use it?

Because it works.

> Why do they think it works?

Marketing companies often have several test campaigns running at the same time.
Text only
Short video
Long video
etc.
and they compare the sales from each one. Apparently the long video ones (and long single webpage ones) work really well.

This is the website of the person that claims to have invented this sales technique:
https://www.jonbenson.com/

[global1]

5. Thank You For This Answer - It's Exactly What I Was Looking For.....

I'm just fascinated by this technique.

In this fast paced world we live in - it seems to run contrary to everything.

Commercials on TV have gone down to 30 sec or 15 sec spots. The pack 4 to 8 of these spots in a 2 minute TV break now.

One wants to strangle the people at Mickey D's if it takes longer than a minute to serve you your fast food.

People don't have the patience anymore and their attention span is shortened.

Yet these - long video sales letters - seem to work.

[PoliticAverse]

6. The really good ones seem to weave a very interesting story/mystery....

which ropes you in where you really want to find out what happens at the end (the product "reveal" ) and by getting you emotionally invested get you to buy your product. There are other specific techniques used (fake discount - "would normally cost $3,000 - today only $ 997.), pressure to buy now ("price good only for the next 10 minutes" ), limited availability ("Only 7 left!" ), fake reviews ("Joe M. from Wisconsin says "It changed my life" ), I've even seen "live" purchase announcements on the page "Liz S. from Las Vegas Nevada just bought 2" ), etc.

[marybourg]

2. No.

[LeftInTX]

3. Sounds like an infomercial

They also have these really long ads on YouTube...If don't click to stop it, the ad will go on forever..LOL

[Tumbulu]

4. I have fallen victim to one of these time wasters too

and like you was so soured by it that it did not buy the product.

I was wondering the same thing.

Thanks for bringing it up.

[Ford_Prefect]

7. The short answer is hype comes in many flavors but in the end it's the same old shell game.

Put another way P.T. Barnum was right and wayyyy ahead of the internet.

A product to fix your vision? Really?

There's an old axiom about this which goes: If it sounds too good to be true the odds are that's what it is; i.e. a promise that cannot be kept. Caveat Emptor indeed!

SOP for this type of pitch is to baffle you with BS or go on so long about it that you cannot recall exactly what was said, or both. The tent-meeting true believers and televangelists use much the same techniques. As long as they sound confident or the pitchmen seem sincere you tend to listen, that's our social programming. There are subtle and not so subtle ways it is done and most of them depend on a willing suspension of disbelief at some point.

[Buckeye_Democrat]

8. They wouldn't work on me, that's for sure.

I've stopped watching the news after I kept getting stringed along with "coming up next" promises, out of principle despite how that story seemed interesting to me.

I'm mostly susceptible to ads with catchy jingles, which is dumb too. I mean, in terms of me remembering a particular business anyway.

I've also watched several ads that seemed clever, but I later realized that I didn't know what it was advertising or for whom.

[rampartc]

9. "miracle food to cure diabetes"

i never did get to the end so, no miracle for me." (i'm sure it was apple cider vinegar)

doesn't traditional advertising insist that the product be named early and often?