It’s More Than a War of Words {article re: luntz & disaffected voters}
http://inthesetimes.com/article/12564/its_more_than_a_war_of_words
You may recall, during the Bush reign, pollster and focus-group maven Frank Luntz invented climate change, the linguistically neuteredand for the oil industry the politically preferableterm for global warming.
Luntz is a smoke vendor. In Marxist jargon he is in the business of generating false consciousness. His mission: Obscure the fault lines in American society, and distract attention from the structures of wealth and power.
Conservatives rely on focus-group-tested talking points because they know that only a deceived and distracted populacean infantilized 99%will ever tolerate their regressive agenda.
The Right fears that if facts begin to matter, the obfuscations of focus-group-driven pollsters will be exposed for what they are: liesor misstatements of fact, as President Ronald Reagans handlers called his prevarications during the Iran-Contra Scandal.