LOS ANGELES, March 22 /PRNewswire/ -- Wolfgang Puck and the Wolfgang
Puck Companies announced today they are taking what they are already known
for -- creating the most innovative tastes and style in natural, fresh and
organic cooking -- to a new level with a comprehensive program that
formalizes Puck's healthful culinary philosophy, 'Wolfgang's Eating, Loving
and Living' (WELL)(TM). The new program will affect the culinary standards
and methods in all Wolfgang Puck Companies, including 14 fine dining group
restaurants, more than 80 Wolfgang Puck Gourmet Express fast-casual
restaurants, and 43 catering venues across the nation, where 10 million
customers dined in 2006.
Making the announcement, Master Chef Wolfgang Puck said: "Our guests
want to know the meals they eat in my restaurants are made with fresh,
natural, organic ingredients. They want to know where the produce comes
from and how the animals are raised. In short, they want to eat healthy
food in good conscience, and they know that we can make healthy taste
delicious."
Puck went on to say, "Our guests are interested in the same
environmental issues that have long concerned us -- sustainable farming and
fishing, humane treatment of farm animals and reducing the amount of
hormones, antibiotics, preservatives and pesticides in the food we eat.
Using fresh, seasonal, organic produce and naturally raised animals
enhances and sustains the quality of life, and that is what Wolfgang's
Eating, Loving, and Living is all about."
The Wolfgang Puck Companies' evolutionary program will include a
commitment to sourcing only from purveyors who treat their animals,
produce, and the earth in which they grow it well; to better nutrition for
children and teaching children about healthy eating; and to providing the
public with information on shopping and cooking well.
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