'Don't Be Evil' tool alters new Google search results

[The Straight Story]

But merely complaining about the new search results wasn't enough for a few engineers from Facebook, Twitter and Myspace. On Monday, the backlash against Search Plus Your World hit another level with the release of their Don't Be Evil bookmarklet, available on the new website Focus on the User.

The bookmarklet, which is a browser plug-in of code that alters Google search results to make them more like they were before Search Plus Your World, was built over the weekend by a small team that included Facebook's director of product, Blake Ross, and Facebook software engineers Tom Occhino and Marshall Roch.

The bookmarklet's Don't Be Evil name is a nod to Google's company mantra.

A statement posted on Focus on the User says:

When you search for "cooking" today, Google decides that renowned chef Jamie Oliver is a relevant social result. That makes sense," reads a statement on Focus on the User. "But rather than linking to Jamie's Twitter profile, which is updated daily, Google links to his Google+ profile, which was last updated nearly two months ago. Is Google's relevance algorithm simply misguided?

No. If you search Google for Jamie Oliver directly, his Twitter profile is the first social result that appears. His abandoned Google+ profile doesn't even appear on the first page of results. When Google's engineers are allowed to focus purely on relevancy, they get it right.

So that's what our "bookmarklet" does. It looks at the three places where Google only shows Google+ results and then automatically googles Google to see if Google finds a result more relevant than Google+.

http://latimesblogs.latimes.com/technology/2012/01/dont-be-evil-google-search.html

[whatchamacallit]

1. SPYW blows!

that is all.

[Lionessa]

2. I've been using Scroogle. It seems pretty good, though sometimes it gets blocked by Google.

And it's results are very textual, none of the maps, images, etc that google will offer icons for.

[plcdude]

3. problems

I have experienced some problems with Scroogle lately telling me to wait 10 minutes and try again have you experienced that?

[Lionessa]

4. Yep, that's what I was talking about. Seems the Google servers intermittently block the Scroogle IP

[qb]

5. The tool is pretty cool.

It's a little confusing to set up, but it works.