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The Straight Story

(48,121 posts)
Wed Mar 20, 2013, 02:09 PM Mar 2013

New Zealand's Year Of Marmageddon Is Over

A year after "Marmageddon" hit New Zealand the iconic savoury spread is back on the shelves with a new slogan, "go ahead - dig in".

Marmite ran out last year after the makers, Sanitarium, closed its factory following the 2011 earthquake in Christchurch which left 185 people dead and many buildings destroyed.

The company decided it was too dangerous to keep it open and the country limped on for a few months until supplies ran out.

A month ago the makers said Marmite was returning, with hopes of getting back to pre-crisis sales of 640 tons a year.

Sanitarium said: "You've rationed, you've scraped, you've survived Marmaggedon – and now the wait is over!

http://news.sky.com/story/1067416/new-zealands-year-of-marmageddon-is-over

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New Zealand's Year Of Marmageddon Is Over (Original Post) The Straight Story Mar 2013 OP
Great story!!!! haikugal Mar 2013 #1
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