Bushie Brinker lets corps USE Komen for THEIR profits, provides cover for cancer-linked products.
Brinker uses it for corps to cover for their products that cause cancer and to push big pharmas latest medical products or to downplay environmental concerns, like when it claimed recently that BPA does NOT cause cancer. It's become a CYA for large corps.
Longtime activists saw what was happening long ago. It's all about the $$$$$$ and escaping blame.
Matuschka essay "Think before you pink"
http://www.wtsp.com/news/health/buddycheck10/story.aspx?storyid=152060&catid=282
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"Research from recent study of the effects of cause marketing by two professors at the Ross School of Business at the University of Michigan at Ann Arbor found that not only can companies raise prices and make higher profits on the sale of products that benefit a cause, these companies' entire brand portfolios can experience a "spillover" increase in sales and profits, which more than compensates for the money given to charity. The report concluded, "Our results suggest that actions of firms should be looked on with some skepticism by consumers and government officials -- while the firms may be helping with charitable causes, they are also using to increase their own prices and profits."
Ah yes, the profit power of pink and cause marketing is the main reason, come each and every October, that everything turns a rosier shade of pink. The unregulated pink ribbon's usage increases profits. Companies gain significance and importance by simply attaching a pink ribbon to their product by claiming they too are on the "raising awareness" bus. Those who challenge the Pink Ribbon significance and profitability are often viewed as whacked out leftists living on the fringe, complainers, parade spoilers, rainmakers. "None of this is happening in Europe," says Shields. "They're stupefied by the concept of cause marketing."
So what to do? Go to Europe in the month of October to escape pinkdom? Set up a fund that regulates this enormous money machine and that a portion of financial proceeds is doled out to women who have been diagnosed with the disease? Challenge corporations? Fight for some sort of regulation? Boycott pink ribbon products the month of October and send what you wish to foundations of your choosing? (Remember, most of the money you think is going to a good cause pays for the advertising machine, salaries, office space and other misc.needs before it trickles down to research or scholarships.)
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