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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWhy Britain Has Gone Mad About Baking
http://www.npr.org/blogs/thesalt/2013/05/07/181932121/why-britain-has-gone-mad-about-bakingThe first rule of cake club is: You ONLY talk about cake.
The second rule of cake club is: Try as many cakes as possible.
OK, so the members of Britain's Clandestine Cake Club may not be pugilistic like those of Chuck Palahniuk's fictional Fight Club, but they're just as hard-core about their chosen obsession. Just listen to founder Lynn Hill:
"There is instant interaction as soon as you slice into a cake," she says. "If a cake is completely covered in frosting, you have no idea what's inside; the moment you slice it, it's suddenly revealed. There's so much engagement with the 'oohs and aahs,' and 'Isn't it amazing?' "
datasuspect
(26,591 posts)fuckity fuck fuck.
in the future, we can all become cupcake makers and $5 donut vendors - YEAH - that's the ticket!
When I was starting up my business I was in a Women Entrepeneur Group that help people (there were 5 men in the group too) navigate through the startup process. Out of 26 people in the group, 8 were starting a cupcake baking venture. I always referred to it as the "Cupcake Club".
fleur-de-lisa
(14,615 posts)remember the recent 'designer cupcake' frenzy in the US? Unfortunately, most of those little shops are struggling now, unless they found a way to diversify into other foodstuffs.
Too bad . . . all the ones I personally know of are small, locally owned start-ups, with incredibly talented bakers. Beautiful and tasty creations!
muriel_volestrangler
(101,146 posts)It's about baking at home.
Blue Idaho
(4,987 posts)Cupcakes are so yesterday's news, now its designer moon pies. Even Peggy Porschen loves moon pies.
Seriously, British baking is brilliant - especially cake club baking...