Pro-Marijuana Ad Pulled At Weekend NASCAR Race To Avoid Upsetting 'Family' Atmosphere

[marmar]

A commercial touting marijuana as an alternative to beer was pulled from displays outside a weekend NASCAR race after just a few airings.

The ad, seen above, was purchased by the Marijuana Policy Project (MPP) -- the nation's largest pro-marijuana legalization advocacy group -- and was celebrated by the organization as the first time a pro-pot campaign would be seen at a major sporting event. Organizers for the Brickyard 400 race at the Indianapolis Motor Speedway disputed that claim, noting that the boards set to display the commercial were not technically on stadium grounds. When officials with the company that had allowed MPP to purchase air time caught wind of its pro-marijuana message, they scrambled to take it down.

"We decided to pull ultimately because it's not obviously a great fit for the NASCAR audience, for the family kind of oriented audience, that's why we decided to pull the ad," Grazie Media CEO Vanessa Wojtala told WISH.

USA Today reported that few NASCAR fans seemed to notice the ad in its hours of circulation. The narrator's claim that marijuana should be considered a "new beer" with "no calories, no hangovers" and no link to "violence or reckless behavior," was apparently largely lost due to garbled audio. The ad was initially scheduled to run 72 times through Sunday. .....................(more)

The complete piece is at: http://www.huffingtonpost.com/2013/07/29/pro-marijuana-ad-nascar_n_3670100.html?ncid=txtlnkushpmg00000037

[think]

1. This Bud is 4u. But not that one....

[NCTraveler]

2. NASCAR didn't want an add to run...

promoting a substance that is illegal. What other adds have they ran promoting something illegal. Don't get the problem.

[Sometimeswedrown]

3. I think your onto the answer

But the infield of almost every track has the whiff of that shit some where in among the fans.

[Fuddnik]

4. NASCAR was founded on a then-illegal substance.

Moonshine runner races.

[NCTraveler]

7. Don't see what that has to do with running the add.

NASCAR today is nothing like it was when founded.

[Sometimeswedrown]

8. True and most drivers are not run of the mill good ole boys

Some of those guys could have great business careers.

[morningfog]

9. That gets to the very issue being raised.

I get why nascar didn't want it. And it further exposes the very hypocrisy that MPP was pointing out.

[NightWatcher]

5. "Family atmosphere" mmkay

[VanillaRhapsody]

6. As a kid from an Nascar supporting family....who spent her family summer vacations in Nascar infield

s, this is hilarious! I spent many many nights on top of the camper watching the antics of the parade of "nascar drunks" circling the infield night after night. I saw grown adults jump naked from the tops of busses to break both legs....I saw adults wake up in mud puddles not knowing where they were or with other adults they didn't even know, one adult stranger even tried to pull me off the top of the roof by my leg (my father took care of that guy)...on and on. It was great entertainment for a curious teenager! But yeah...THAT was family Values all right!