The Lorax: Blowing Smogulous Smoke

[salvorhardin]

Fans of The Lorax have raised concerns that the new big-screen version is neglecting the environmental message of the beloved Dr. Seuss book. The movie doesn't come out until March 2, but the initial trailer and promotional materials ignited a round of complaints on the web.

Now people are having a (rather justified) heart attack about the fact that The Lorax is now being used to cross-promote a new SUV. Earlier this week, Mazda announced that it has partnered with Universal Pictures to promote the new "'Seuss-ifed' 2013 Mazda CX-5 crossover SUV." The cross-promotion includes commercials with a cartoon version of the car driving through a valley of Truffula trees. The ads claim that the car is "Truffula tree friendly" –whatever that's supposed to mean, given that the car is a standard fuel-injection-engine SUV. Sure, it's apparently better than other SUVs on the market. But not that good.

More: http://motherjones.com/blue-marble/2012/02/lorax-blowing-smogulous-smoke

[Ian David]

1. But it has SkyActiv technology! Plants crave it! n/t

[salvorhardin]

2. Who could be against the sky!?

Why, everyone should buy two, then the environment would be double plus good and Truffula trees will be sprouting everywhere.

[peacebird]

3. One of my favorites, and the preview looks like they muffed up as badly as The Grinch with Carrey

[salvorhardin]

4. You're not kidding

I hadn't seen the trailer yet. Ugh! This is not Theodore Geisel's story.