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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe Lorax: Blowing Smogulous Smoke
Fans of The Lorax have raised concerns that the new big-screen version is neglecting the environmental message of the beloved Dr. Seuss book. The movie doesn't come out until March 2, but the initial trailer and promotional materials ignited a round of complaints on the web.
Now people are having a (rather justified) heart attack about the fact that The Lorax is now being used to cross-promote a new SUV. Earlier this week, Mazda announced that it has partnered with Universal Pictures to promote the new "'Seuss-ifed' 2013 Mazda CX-5 crossover SUV." The cross-promotion includes commercials with a cartoon version of the car driving through a valley of Truffula trees. The ads claim that the car is "Truffula tree friendly" whatever that's supposed to mean, given that the car is a standard fuel-injection-engine SUV. Sure, it's apparently better than other SUVs on the market. But not that good.
More: http://motherjones.com/blue-marble/2012/02/lorax-blowing-smogulous-smoke
Now people are having a (rather justified) heart attack about the fact that The Lorax is now being used to cross-promote a new SUV. Earlier this week, Mazda announced that it has partnered with Universal Pictures to promote the new "'Seuss-ifed' 2013 Mazda CX-5 crossover SUV." The cross-promotion includes commercials with a cartoon version of the car driving through a valley of Truffula trees. The ads claim that the car is "Truffula tree friendly" whatever that's supposed to mean, given that the car is a standard fuel-injection-engine SUV. Sure, it's apparently better than other SUVs on the market. But not that good.
More: http://motherjones.com/blue-marble/2012/02/lorax-blowing-smogulous-smoke
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The Lorax: Blowing Smogulous Smoke (Original Post)
salvorhardin
Feb 2012
OP
Ian David
(69,059 posts)1. But it has SkyActiv technology! Plants crave it! n/t
salvorhardin
(9,995 posts)2. Who could be against the sky!?
Why, everyone should buy two, then the environment would be double plus good and Truffula trees will be sprouting everywhere.
peacebird
(14,195 posts)3. One of my favorites, and the preview looks like they muffed up as badly as The Grinch with Carrey
salvorhardin
(9,995 posts)4. You're not kidding
I hadn't seen the trailer yet. Ugh! This is not Theodore Geisel's story.
Response to salvorhardin (Original post)
Warren DeMontague This message was self-deleted by its author.