Yahoo Needs a Lifeboat Not a Logo

[SoCalDem]

http://www.bloomberg.com/news/2013-09-05/yahoo-needs-a-lifeboat-not-a-logo.html

Yahoo Needs a Lifeboat Not a Logo
By Megan McArdle Sep 5, 2013 1:28 PM PT

“Rearranging the deck chairs on the Titanic” has some new competition for phrase meaning pointless business activity at failing firm: “rearranging the fonts in your logo.” Today, ending a futile "30 Days of Change" Web campaign, Yahoo announced "a new design it could live with," says PC Magazine. The rest of us can breathe a sigh of relief. No need to fear that the company will take its own life rather than suffer through the indignity of a malformed logo.

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[xfundy]

1. It's butt ugly.

Looks like student work. Obviously the result of designing with the computer rather than drawing hundreds of bad ideas until one works.

[muriel_volestrangler]

2. On the other hand: "Yahoo Trumps Google As Most-Visited Website"

For the first time since 2011, Yahoo ranks as the most-visited website in the U.S., according to the latest report from ComScore, which tracks unique visitors to U.S. properties across the Web. Yahoo received 196.6 million unique visitors in the month of July compared to Google's 192.3 million. Microsoft, Facebook and AOL rounded out the top five.

According to the report, Yahoo saw 20% more unique visitors in July 2013 as compared to July 2012. Traffic to Tumblr, the blogging platform that Yahoo acquired in May for $1.1 billion, did not contribute to Yahoo's overall traffic number, said Andrew Lipsman, ComScore's VP of industry analysis. Tumblr ranked as the 28th most popular U.S. property in July, according to the report. The latest ComScore numbers also do not include mobile usage.

Ed Barton, director of digital media at research firm Strategy Analytics, says that Yahoo's arrival at the No. 1 spot was a surprise to many analysts and industry experts.

"Just in terms of purely looking at the momentum of Yahoo and Google, Google has been the 800-pound gorilla and people have been questioning Yahoo's relevance on a regular basis now," he said. "To see them counter-punching like this -- and, more significantly, seeing what we might describe as some really positive outcomes from some of the changes (Yahoo CEO Marissa) Mayer has put in place -- is overwhelmingly positive."

http://www.informationweek.com/cloud-computing/software/yahoo-trumps-google-as-most-visited-webs/240160303

So Megan 'noisy and uncertain' McArdle needs to do something more than slag off the logo, if she wants to show that Mayer is doing something wrong. She could start by spelling Mayer's name right consistently.

[LostOne4Ever]

3. I would be happy

If they gave us back yahoo mail classic.

Not gonna happen though