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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWhite House Launches Obamacare (Affordable Care Act) PR Blitz to Last for Next Six Months for Enroll
(Hopefully they can rebrand this with its Proper Name: "The Affordable Health Care Act" should have had the Marketing Pros on it way before now...But this sounds good...Finally)
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So far the #StopObamacare campaign has crushed Obama in the advertisement department with its expensive and sometimes horrifying campaigns. Well, the White House is finally ready to dig its heels into the Obamacare ad war. As The New York Times reports, Obama is rallying the troops this week, from now until the end of the enrollment period six months from now.
Obama's got Bill Clinton speaking in New York this week and Joe Biden recruiting nurses on a conference call. The first lady is working the moms and veterans front, and all the cabinet members have their assignments. And on Thursday, while John Kerry is chatting it up in New York with Iran's foreign minister, Obama will be in Maryland chatting up healthcare. Meanwhile insurance companies are gearing up to spend one billion dollars or more on an advertising campaign to encourage people, especially young folks, to sign-up.
Not to be bested, the Republican National Committee has launched an "awareness campaign" to, basically, make sure that every talk show has an anti-Healthcare Act detractor on hand to detract from any pro-Healthcare Act guests. So far they've book a few decent gigs, including the wildly popular primetime radio event The Mike Huckabee Show.
In some ways, Obama may have a harder time convincing people to join than his opponents will convincing people not to join. As we've reported before, it's hard to convince young people they need to pay for health insurance. And, as Obamacare's launch gets closer, some of its potential drawbacks are being given more scrutiny. Insurance providers are cutting down the number of providers in their insurance networks to keep costs down, The New York Times reports, which would become a (possibly expensive) problem when you need to see a certain specialist outside of the network.
More worrying for healthcare providers are the tens of millions of uninsured people with untreated illnesses who'll flood into hospitals once they're insured, reports Stephanie Armour at Bloomberg. But some professionals are convinced that's an overreaction. Its going to be a slow ramp up, Sara Rosenbaum, a health-law professor, told Bloomberg News. Its not like seven million people will get insurance at once. Theyre not going to all come racing in the door, she added, referring to the seven million uninsured Americans who officials estimate will begin shopping for insurance next week.
http://www.theatlanticwire.com/politics/2013/09/white-house-launching-obamacare-pr-blitz/69761/
Kolesar
(31,182 posts)"This is a big, fine deal" -- Joe Biden
KoKo
(84,711 posts)and that it might lead to more debate and push back against the Insane Repugs if they finally do the work of calling it the "Affordable Health Care Act" instead of allowing the RW Crazies to brand it "Obama Care" for YEARS NOW...is a positive step in Obama finally "GETTING IT!"
He pulled back on Syria...knowing he didn't have support and other signs that he is Waking Up with Larry Summers having to withdraw. We still have his terrible installing of his "President Maker Buddy from Chi-Town Penny Pritzger of Hyatt Family Fame....but, maybe he can Over-ride her on the "Trans Pacific Partnership Deal!"
I'm not optimistic that his Team Road Show will be the push back against Repugs for ACA and that he won't throw SS/MEDICARE/MEDICADE to them for a Bargain to avoid the Govt. Shut Down. BUT....I will hope that he's starting to get how he's been USED AND ABUSED.
Just Saying and I'm a LEFTY DEM...who used to be what was the Mainstream of the Dem Party years ago.
Kolesar
(31,182 posts)...on our road trip. Except for the second part, though. We both missed the Penny Pritzger story.
KoKo
(84,711 posts)Sometimes "GM's" think alike...or so we have been told!
Do a Search on Penny Pritzger...if you weren't aware. She was his huge Backer from the time he first ran in Chicago...and....she finally got her job as Secretary of Commerce in 2nd Term.
Zorra
(27,670 posts)0rganism
(23,933 posts)Of course, it's still a nice gesture for his team to stop by to close the barn doors.