UK Guardian: How To Sell Wars To the Public

[CJCRANE]

MoD study sets out how to sell wars to the public

The armed forces should seek to make British involvement in future wars more palatable to the public by reducing the public profile of repatriation ceremonies for casualties, according to a Ministry of Defence unit that formulates strategy.

Other suggestions made by the MoD thinktank in a discussion paper examining how to assuage "casualty averse" public opinion include the greater use of mercenaries and unmanned vehicles, as well as the SAS and other special forces, because it says losses sustained by the elite soldiers do not have the same impact on the public and press.

The document, written in November 2012 and obtained by the Guardian under the Freedom of Information Act, discusses how public reaction to casualties can be influenced and recommends that the armed forces should have "a clear and constant information campaign in order to influence the major areas of press and public opinion".

It says that to support such a campaign the MoD should consider a number of steps, one of which would be to "reduce the profile of the repatriation ceremonies" – an apparent reference to the processions of hearses carrying coffins draped in the union flag that were driven through towns near RAF bases where bodies were brought back.

Link to article: http://www.theguardian.com/uk-news/2013/sep/26/mod-study-sell-wars-public