H&M: 'Our fashion models are too thin'

[The Straight Story]

H&M: 'Our fashion models are too thin'

Outspoken Israeli fashion photographer Adi Barkan has lashed out at H&M, accusing the company of using models that are too skinny in their autumn campaign with Isabel Marant. And the Swedish fashion retailer agrees.

On Thursday, H&M released its new luxury collaborative collection with French designer Isabel Marant, but that wasn't the only reason the Swedish fashion chain was making headlines. Facing criticism that the models in its fall campaign are too thin, company spokeswoman Karin Bringevall surprised the Swedish press by conceding to the accusations.

"We agree that some of our models are too thin, and it's something we are going to look over," Bringevall wrote in an email to newspaper Expressen on Wednesday. "This is a very important issue for us and something we are working to improve."

The statement came after Israeli fashion photographer Adi Barkan publicly criticized the company's global autumn campaign.

http://www.thelocal.se/20131114/hm-our-models-in-isabel-marant-campaign-are-too-thin

[La Lioness Priyanka]

1. thought this was an onion article. i've never hear a company admitting this

possibly because h&M is for us plebians, unlike companies like chanel/prada/gucci

[Wait Wut]

2. Wow!

I'm not a fan of H&M, but my DIL loves the place. I was looking through their web site for her birthday and was creeped out by some of the models. Obviously, it isn't just them. I can't recall what site it was, but the models looked like cadavers. It was horrible. The clothes hung on them like they were children playing dress up. Not one of them looked healthy. They had circles under their eyes and looked tired and pale. It was one of those uber-trendy sites.

This is fantastic!

[badtoworse]

3. What's wrong with using "real" women as models?

I guess if the women were too attractive, it would take the focus off the clothes.