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pstokely

(10,525 posts)
Fri Dec 13, 2013, 09:33 PM Dec 2013

Fox News Sued Over 'Plan to Get Younger'

http://www.hollywoodreporter.com/thr-esq/fox-news-sued-plan-get-665560

Roger Domal, a former senior ad executive at Fox News, is suing the cable news channel and chairman Roger Ailes for age discrimination.
According to his lawsuit filed on Wednesday in New York Superior Court, Domal's termination was part of an overall youth campaign at Fox News.
"In the last year alone, Fox News lost more than 1/3 of the younger news viewers," says the lawsuit. "Because Fox News was projecting such an older image to its advertisers -- negative Nielsen ratings with younger viewers coupled with a viewership age of 65 years plus for its full day and prime-time news line up -- it developed and executed on a business plan to get younger."
Dormal says that as part of the plan to increase viewership in the 25-54 demographic, Fox News replaced older hosts and anchors as well as older sales executives.
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Ian David

(69,059 posts)
1. If they want to attract younger viewers, they should try one of two things
Fri Dec 13, 2013, 09:37 PM
Dec 2013

1) Become a Progressive news station

or

2) Full-frontal nudity 24/7

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