"Latino groups to launch massive voter registration"
Latino groups to launch massive voter registration
By LAURA WIDES-MUNOZ at AP
http://bigstory.ap.org/article/latino-groups-launch-massive-voter-registration
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She noted that role Latino support played in Nevada U.S. Senator Harry Reid's re-election, during his tough 2010 race.
The early efforts of the two organizations are part of a broader strategy to increase the political engagement of the nation's fast-growing and diverse Hispanic communities. Groups like the League of United Latin American Citizens (LULAC), the National Association of Latino Elected and Appointed Officials and Voto Latino also play key roles in registering Latinos, as do the country's Hispanic media.
Mi Familia Executive Director Ben Monterroso said he and other Latino advocates are trying to get away from the "Roman candle" approach to Latino voter outreach, where candidates and parties make dazzling but brief overtures only during the final months of the campaign. Monterroso said he's looking long-term, not just at the 2014 elections or even the next presidential race.
"I see this as a building block not just to the 2016 election but to 2020. We have not yet reached our potential, and we will not reach our potential if we don't continue building the vote year after year."
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