Cheerios Awesomely Brings Back Biracial Family for Super Bowl Ad

[demmiblue]

Last edited Wed Jan 29, 2014, 05:02 PM - Edit history (1)

Source: Jezebel

There will be at least one Super Bowl ad airing Sunday trying to be more meaningful than the men of Full House reuniting over yogurt or whatever idiocy GoDaddy has decided to roll out this year. For the first time ever, General Mills will be advertising for Cheerios during the game, in a commercial starring the same interracial family of actors featured in their attention-getting campaign that aired last spring.

In the new commercial, Grace Colbert returns to find out that her parents are planning on having another baby, news that she wisely uses to get something she wants in return (spoiler: it has four legs and is furry). This is a departure from the plot of the last ad – where "Gracie" learned from her father that Cheerios is a heart-healthy food – and would seem to those with knowledge of the way advertising works skeptics to capitalize off the praise Cheerios received for featuring a biracial family in a matter-of-fact way after all the racists were banned from commenting on YouTube.

Despite admitting to the New York Times that it was the positive response to the family in the ad that encouraged them to produce another one, Cheerios wants to make it clear that they're not shilling out the mad money it costs to buy a Super Bowl spot to get more attention for Doing The Right Thing:

Mr. Smith demurred at a suggestion that Cheerios may be trying to exploit a contentious issue. "If we're milking anything," he said, "it's this delightful little actress," referring to Grace Colbert, and "a little girl's special relationship with her dad."

I can't embed the video because I am on an iPad (it is at the link). Grace is such a cutie pie!


Read more: http://jezebel.com/cheerios-awesomely-brings-back-biracial-family-for-supe-1511707216?utm_campaign=socialfow_jezebel_twitter&utm_source=jezebel_twitter&utm_medium=socialflow


Figured it out!

[Gothmog]

1. This is a good ad

I think that Cheerios is making a good decision about running this ad

[elleng]

2. I love the Mom's expression!!!

[MoonRiver]

3. It's an adorable ad!

Usually I mute all commercials, but I actually like that one!

[monmouth3]

5. Me too, it's just so natural. Gracie is a good negotiater..LOL..

[MoonRiver]

8. I loved their original ad, where Gracie asks if Cheerios is good for the heart.

When mom says yes, Gracie takes the box into another room. Dad wakes up from a nap and sees Cheerios all over his chest, at which point he yells "Jan!". So cute.

[Whisp]

17. yeh, I remember that one too. memorable and sweet

[BlancheSplanchnik]

29. oh dang i missed that!

Bahahaha! Waking up to find yourself covered in cheerios. ....tee heeeeeee!


This ad is sweet I wouldn't have minded seeing the parents look a little more "outrageously stunned at the manipulation" funnier...

Like what my Shrimpybooboo does to get her way, and of course---I cannot resist........wrapped around her paw, I am.

[alsame]

4. Adorable! Thanks for posting. nt

[warrior1]

6. Sweet.

[AlinPA]

7. A bi-racial famiy? Having Cheerios? On Super Bowl Sunday?

The Republicans are going to go out of their minds!

[NewJeffCT]

38. they did last year

when the original commercial came out.

[BumRushDaShow]

9. Here's the Youtube (enbed) link

[demmiblue]

10. Thank you!

I think I figured out how to embed videos using my iPad.

Test:

Yay!

[msongs]

11. keep this little extortionist away from the baby at all costs nt

[tomm2thumbs]

18. heh heh heh too funny

[HappyMe]

12. She's the cutest kid in a commercial

I've seen in a long time.

[Liberal_in_LA]

13. good

[LeftofObama]

14. I saw that commercial on some news show my mom was watching this morning.

It melted my heart!

[glowing]

15. Moms expression would be mine as well. No way!

[Whisp]

16. That is great news.

and one of the very very few good commercials these days.

yay.!

[rocktivity]

19. EEEEK -- the poster child for black male sexual supremacy is back!

And sure enough, he's knocked up the poor innocent white woman he "stole" AGAIN!!!11!!!!


rocktivity

[ck4829]

20. Eat that cereal, racists! K&R.

[treestar]

21. She's a cutie

My theory is she's the inspiration, with her coloring, they picked interracial parents to go with her.

[DebbieCDC]

22. That little girl is adorable

What better way to promote tolerance and acceptance than to show a normal family confronting a normal situation? Bravo Cheerios

[Cirque du So-What]

23. Whenever I imagine the bigoted troglodytes seething in anger over this commercial

it's usually in the same vein as the response depicted by the beery, bloated redneck in this video to his fragile world turning upside-down.

[Nye Bevan]

24. Given that the President himself is biracial,

it's hard to believe that this is still considered a contentious issue by some.

[Chakab]

31. It's usually only an issue when it's a black man being depicted in a relationship with an

attractive non-black woman.

When there are depictions of interracial couples featuring white men and women of different races in the mainstream media, most of the same mouth breathers who lost their shit over that Cheerios commercial don't have a word to say.

[Nye Bevan]

32. So, shades of "don't you boy ever look at a white woman like that".

Sad, and disgusting.

[NewJeffCT]

39. I had posted that same thing on Facebook

why is it when it's a white man and a black, Asian or Hispanic woman, almost nobody bats an eye. Or, a black woman with any race, including a white man, almost nobody cares. But, if a black man dates outside of his race... the racists crawl out from under their rocks?

[frwrfpos]

25. cool vid

rec

[3catwoman3]

26. Deserving of the...

... all to often overused "totally awesome." Bravo to General Mills!!!

Cue the RWNJ freakout in 5...4...3...

[tammywammy]

27. And a puppy!

That's an adorable little girl!

[cinnabonbon]

28. Awww.

so damn adorable.

[msanthrope]

30. Gracie has all the makings of a good lawyer. nt

[Dollface]

33. Has anyone heard any uproar over the latest Swiffer ad featuring the Rukavina family? Just curious

[mstinamotorcity2]

35. Here are some links.

Its not too much out rage.

https://www.facebook.com/swiffer?sk=app_190322544333196&filter=2 and here is another one

http://www.beyondblackwhite.com/swiffer-commercial-just-beginning-ad-guys-know-exactly-whats/

http://jezebel.com/mega-inclusive-swiffer-ad-features-interracial-couple-a-1504850949

There are probably more but I found these.

[Bernardo de La Paz]

34. Plus GM bans GMOs from Cheerios. Very progressive team working there. nt

[Bluenorthwest]

36. This is my favorite story of the month, makes me six kinds of happy.

nt

[Chemisse]

37. I saw this again a few days ago,

and was delighted to see its return. It's a cute commercial, and it is good for us as a society to see and grow to accept interracial marriages.

I can't believe it is 2014 and I just wrote something that would be timely in the 1960s. Gods how these racists have set us all back.

[demigoddess]

40. I've been seeing bi-racial families since

the 60s, maybe the 50s. It won't kill the US to see them in commercials. Don't see what all the fuss was about!