Canadians open to selling their online data for $361/month, Microsoft finds
Source: The Globe and Mail
Canadians’ personal information – and what companies do with it – have made headlines recently. And greater awareness of the value of consumer data has led to a shift in thinking: People are increasingly going to demand that marketers that collect and analyze their data give them something of value in return.
That’s the prediction in a new report from Microsoft Corp. being released on Thursday. The study measured consumer attitudes toward technology through a survey of more than 9,000 people in nine countries, including 1,050 in Canada.
Nearly half of the Canadians surveyed – 45 per cent – said they are “interested in selling their data for rewards.” That’s a significantly higher number than consumers in the United States, where only roughly one-third said the same. And it reflects a growing realization among consumers that their information holds real value for companies attempting to target them more effectively with advertising that aligns with their needs and interests.
... Among those surveyed in Canada, the average asking price for all that online data over a six-month period would be $2,168 – a per-person figure that simply does not add up for advertisers.
Read more: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadians-open-to-selling-their-online-data-microsoft-finds/article16598799/
= new reply since forum marked as read
