But it points to something hopeful.
Praising Coke for being some bastion of liberal ideals, for their courage, for giving conservatives the finger--along with Cheerios--is entirely misplaced. They are corporations: they are in the business of making money and social issues have nothing to do with it, most especially for large scale multi-nationals.
But what it does show is that the tide of public opinion is turning and these commercials are touchstones similar to the reports that Republicans can no longer win national elections. It's simple math. For a commercial as important and expensive as that one was, you can bet it was focus-grouped to death. And what they found is that not only the majority, but a significant majority liked it, approved of it, and the message appealed to them. That is hugely significant and just goes to prove that the tide is turning. The fundnuts are the small, but loud, tiny sliver of a minority we always thought they were.
If a commercial beheading puppies had tested better, you bet they would have run that one. I think the only hats off should go to the creative team at the ad agency and of course, the unsung heros of filmmaking, the union workers behind the camera. But other than that, this means we will see the normalization of all these things we are applauding. Marriage equality will just become part of the culture, multiculturalism already is. I predict we will soon see ads of single mothers, single dads, whatever you can think of because advertisers know that fifties white family that teapukes are selling to is long gone.
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