Coca-Cola Writes On The Wall
Do I like Coca-Cola?
About as much as I like any other capitalist mega-glom.
They produce health-damaging products via grotesquely unfair labor practices, at appalling environmental cost, and use predatory methods to market them, raking in obscene profits in the process.
In other words, they are The Man. They exemplify The Problem. They represent The System and they benefit thereby.
Their business model depends on vast sales units at a small margin per unit.
Any business analyst will tell you: When you're marketing to the vast number/small margin model, you go straight for the Lowest Common Denominator. That is, you find the "sweet spot" in your gigantic market's perception of itself, of its values, coolness, etc., and park yourself and your marketing strategy there and you don't move unless/until that sweet spot moves.
Yesterday this enormous capitalist mega-glom, run by human calculators that listen only to the top-rank predatory marketing consultants, moved.
That is all.
interestedly,
Bright
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