Well I will say this about the Coca Cola ad - sure it is corporate advertising - perhaps even
Last edited Thu Feb 6, 2014, 05:39 AM - Edit history (1)
corporate propaganda - if you will. It is safe to say the Coca Cola Corporation has not joined the struggle to build the Workers' Commonwealth. But the very fact that such a major corporate icon chose to run its most expensive advertisement it ever ran - are betting their future on an America where dark skin street dancing kids, gay parents, Hispanics, Jews and Muslims live just as much at the core of mainstream American identity as middle class suburbanite White Anglo Saxon Protestants - This shows that in spite of setbacks on the progressive economic agenda - The culture war is being won. The Tea Baggers and rightwing fundamentalist vision for the America they want is being defeated. Coca Cola Corporation certainly knew that their advertisement would cause those people to throw a fit. But they didn't care. They didn't consider their feelings very important at all. They are betting their bottom line on a future America that looks like the diverse America in the most expansive advertisement they ever ran in their entire corporate history. NO it does not address the economic issues we want to address - but still I can't help but consider this advertisement an auspicious sign for all of us who prefer diversity and acceptance over sameness and conformity.
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