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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCoca-Cola to let people make its drinks at home
Coca-Cola is looking to tap into a new market, with plans to let customers make its sodas and other drinks at home.
The world's biggest beverage maker said Wednesday that it's buying a 10 percent stake in Green Mountain Coffee Roasters Inc. for $1.25 billion as part of an agreement to bring its brands into the fast-growing at-home market. Green Mountain is known for its single-serve coffee makers, but is developing a machine for cold drinks as well.
The deal comes as SodaStream makes an aggressive push to make its at-home carbonation machines a fixture in U.S. kitchens. The Israeli company has touted its machines as a cheaper, more environmentally friendly alternative to buying Coke and Pepsi drinks.
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Green Mountain's "Keurig Cold" machine is expected to roll out in the company's 2015 fiscal year. The company says the machine will let people make sodas, sports drinks and other beverages with the touch of a button.
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http://www.businessweek.com/ap/2014-02-05/coca-cola-buys-10-percent-stake-in-green-mountain
jakeXT
(10,575 posts)VanillaRhapsody
(21,115 posts)sure beats lugging cans and bottles into my apartment and keeps me out of the stores.
BeeBee
(1,074 posts)but I always thought that Coke and Pepsi would have been smart to market their syrups through/with Sodastream sort of like Starbucks and Dunkin Donuts do with Keurig.
VanillaRhapsody
(21,115 posts)bring on the Republican hated Diet Coke Stream!
tammywammy
(26,582 posts)Pretty neat. I don't drink much soda, but if I did I'd get one. Have you tried the teas they have?
get the red out
(13,460 posts)Wonderful invention.
Coyotl
(15,262 posts)msongs
(67,381 posts)and fizz up any strength u wanted it. a tablespoon of coke syrup was a standard treatment for upset stomachs.
LiberalArkie
(15,707 posts)It settled my stomach like nothing ever else ever did. My mom used to do it for me when I was in elementary school. Of course that was when there was sugar in it. I did not have to worry about weight gain since I needed all the weight I could get.
I could not even swim as a kid, I would start off at the shallow end on the pool and would be under water before I got 15ft away.. I think I had about 5% body fat. No way could I float. So I never had a problem with weight gain.
RoverSuswade
(641 posts)I remember those jugs. They had a big thick glass handle. We always mixed it stronger than directed. Sooooo good.
surrealAmerican
(11,359 posts)Why does this require a "partnership" with a manufacturer of carbonating machinery? They could sell their syrup without that.
VanillaRhapsody
(21,115 posts)surrealAmerican
(11,359 posts)The machine you use to carbonate the water is irrelevant to that.
VanillaRhapsody
(21,115 posts)kcr
(15,315 posts)If not we can count on hearing about the lawsuit, I'm sure. Just like we heard about the patent application for the word "candy" that the developers of Candy Crush Saga filed.
VanillaRhapsody
(21,115 posts)and Coke cannot market that!
kcr
(15,315 posts)Since they're coming out with their own machine. I didn't realize Soda Stream monopolized the market on those. I wish they'd had a picture of the machine.
VanillaRhapsody
(21,115 posts)not to mention that the empty bottles that you have to use with the machine have specific threads that you can only use with the SodaStream.
surrealAmerican
(11,359 posts)One bottle of carbonated water is indistinguishable from another bottle of carbonated water. Whichever company markets the machine, the resulting beverage is identical. Sodastream does not have a patent on carbonated water.
VanillaRhapsody
(21,115 posts)the bottles and the carbonator used is proprietary...sorry...
buying and lugging bottles of pre-carbonated water would defeat the purpose....might as well buy 2 liters of Coke the old fashioned way.
surrealAmerican
(11,359 posts)You could fizz water at home with your own bottles and commercially available tanks of CO2, and it would not violate Sodastream's patent in any way. They did not invent carbonated water, nor the process by which it can be produced at home. All they did is to take an existing process, and put together a convenient kit. That does not mean they "own" the concept of carbonating water at home.
I understand that many people feel they lack the expertise and initiative to do this sort of thing themselves, but that doesn't mean it's not legal.
VanillaRhapsody
(21,115 posts)and I never said they own the carbonating...I am saying that the bottles and the carbonating device IS proprietary....
Yeah every Tom Dick and Harry just KNOWS how to make their own carbonated beverages...
If that were the case this company wouldn't exist...
cali
(114,904 posts)VanillaRhapsody
(21,115 posts)in my best Willy Wonka voice....
Do you have something in your craw?
and that you felt you had to make this "jump" into the conversation shows that you do!
cali
(114,904 posts)VanillaRhapsody
(21,115 posts)I feel soooo special! I love that I have gotten so far under your skin however. I am taking up space in your head rent free!
VanillaRhapsody
(21,115 posts)doesn't it?
Vashta Nerada
(3,922 posts)hunter
(38,309 posts)Vacuum out all the water and alcohol, add the alcohol back to the "syrup" and...
...ersatz "champagne" on tap!
VanillaRhapsody
(21,115 posts)libdem4life
(13,877 posts)wedgers...hey, that sounds pretty good, come to think of it.
joeybee12
(56,177 posts)Coke bullied the network. They don't want the competition.
cali
(114,904 posts)okaawhatever
(9,461 posts)bravenak
(34,648 posts)I already have a soda stream, what's one more appliance! I love new stuff.
cali
(114,904 posts)I like to drink water, though I do love my morning coffee and afternoon 'cuppa'.
Major Nikon
(36,827 posts)You can make it at home from scratch from the recipe posted online, but it's a pain in the ass because it requires some obscure ingredients and the emulsification of certain essential oils. You can buy the concentrate and syrup from Cube-cola.
http://cube-cola.org/index.php?route=product/category&path=20
Supposedly the taste is exactly like coke. I've never tried it because I just don't drink that much cola and the concentrate alone will cost you $3.50 per 2L bottle so it's actually cheaper to buy it at the store.
trublu992
(489 posts)Heywood J
(2,515 posts)Wasn't that the whole reason behind the Oxfam thing?
dembotoz
(16,797 posts)guess it all depends on which evil you want to support