"Insight: Republicans still seen falling behind in election data wars"

[applegrove]

Insight: Republicans still seen falling behind in election data wars

By Gabriel Debenedetti at Reuters

http://www.reuters.com/article/2014/02/07/us-usa-politics-data-insight-idUSBREA1609120140207

"SNIP.........................................


(Reuters) - When Barack Obama defeated Mitt Romney in the 2012 U.S. presidential election, many political strategists saw it as a triumph of the Obama team's technological prowess, allowing it to identify likely Democratic voters and get them to the polls.

It was a sore point for Republicans, who came out of that election vowing to nullify the Democrats' advantage in gleaning information from voter databases and social media to find potential supporters.

More than a year later that still has not happened. According to interviews with a dozen strategists from both parties, Democrats appear set to maintain their technological edge, potentially boosting their prospects in the 2014 midterm elections just as other factors - such as President Obama's sliding popularity - are likely to favor Republicans.

It is not that the Republicans are not trying.



........................................SNIP"

[applegrove]

1. Narcissists can't work together for the greater good.

[BeyondGeography]

2. Analytics is trickier when your starting point is "people likely to vote against their own interests"