Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

napkinz

(17,199 posts)
Sun Feb 9, 2014, 03:58 PM Feb 2014

The New Chevy Ad That Will Make Conservatives Heads EXPLODE (VIDEO)



February 7, 2014

So, if the Coca-Cola Super Bowl commercial that featured America the Beautiful sung in 7 different languages set off a firestorm of criticism from the xenophobes on the right, just wait until they get a glimpse of this new commercial by Chevrolet.

It’s almost as if the company is taunting the bigoted segment of American society. In promoting its new vehicle the “Traverse,” the commercial features a visual tapestry of multi-ethnic and same-sex families with children, and includes the voice-over;

“…while what it means to be a family hasn’t changed, what a family LOOKS like, has. THIS, is the new ‘us.’”

Ending with a hashtag #TheNewUs, the voice-over touts the vehicle as the highest overall score for safety, “for whatever shape your family takes.”

It might be interesting to note that Chevrolet has a huge presence and a long history of support in the world of NASCAR racing, long rampant with racism and bigotry. While clearly this is a marketing stunt by the automaker, it also sends the message loud and clear that Chevrolet is ready to embrace the changing face of American demographics, most likely because they recognize that is they want to remain a brand that is perceived as ”American,” they have no other choice.

http://www.theeverlastinggopstoppers.com/2014/02/new-chevy-ad-will-make-conservatives-heads-explode-video/



Conservative Heads Exploding ...







12 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
The New Chevy Ad That Will Make Conservatives Heads EXPLODE (VIDEO) (Original Post) napkinz Feb 2014 OP
BOOM! napkinz Feb 2014 #1
When corporations start spending millions on ads like this progressoid Feb 2014 #2
Ha ha , don't they just adore captialism! LOL, the free market has spoken. Jefferson23 Feb 2014 #3
I'm still waiting for the invisible hand hootinholler Feb 2014 #11
It'll come, lol. n/t Jefferson23 Feb 2014 #12
I don't care why they did it. sheshe2 Feb 2014 #4
first Coke, now Chevy ... napkinz Feb 2014 #8
You got that right, napkinz! sheshe2 Feb 2014 #9
As long as everyone shows up at dealerships with green money it should not matter. Thinkingabout Feb 2014 #5
Since my family is like that .... kwassa Feb 2014 #6
Poor dumb asses... RichGirl Feb 2014 #7
re like a tidal wave they can't stop. napkinz Feb 2014 #10

Jefferson23

(30,099 posts)
3. Ha ha , don't they just adore captialism! LOL, the free market has spoken.
Sun Feb 9, 2014, 05:18 PM
Feb 2014

Poor stupid bastards, I do hope some will change their minds.

Chevy, under the bus.

sheshe2

(83,654 posts)
4. I don't care why they did it.
Sun Feb 9, 2014, 08:38 PM
Feb 2014

I only care that it was done!

While clearly this is a marketing stunt by the automaker, it also sends the message loud and clear that Chevrolet is ready to embrace the changing face of American demographics,


Thanks for a great OP, napkinz.

napkinz

(17,199 posts)
8. first Coke, now Chevy ...
Mon Feb 10, 2014, 03:49 PM
Feb 2014

This is just the beginning. I think a wave is coming. A tidal wave. And it's going to DROWN the Teabaggers and Freepers.











kwassa

(23,340 posts)
6. Since my family is like that ....
Sun Feb 9, 2014, 08:59 PM
Feb 2014

it is good to see us finally represented on TV.

Movies and television lag so far behind what is actually happening in America that any progress in catching up with reality is to be applauded. The irony is that the film business, and Los Angeles, where most of this originates, is full of families like this.

RichGirl

(4,119 posts)
7. Poor dumb asses...
Sun Feb 9, 2014, 09:06 PM
Feb 2014

Acceptance! Oh the horror...the horror of it. Their worst nightmare is coming at them like a tidal wave they can't stop.

Latest Discussions»General Discussion»The New Chevy Ad That Wil...