Believe this and live forever - Mark Morford
Every day, the battle! Every day, the forces align and the crusade begins all over again. And for what? For your attention, of course. Your loyalty. Your innermost desires and convictions. In short, the war wages for your hard-won, but ultimately sort of fickle and apparently rather wimpy belief.
That’s right: wimpy. But also invaluable. To gain this prize, billions are spent. Armies of designers, marketers, chemists, analysts, strategists, psychologists, politicians and drug dealers are marshaled to sway your wayward convictions this way and that in hopes of hooking you into a religion, a brand, a product, a stance, a country or team or tribe, enemy or allegiance or god. Do you feel it? I bet you do.
Or maybe you don’t. They’d all be much happier if you weren’t very, you know, dialed in. Healthy. Attuned. Awake to the world, your body, your heart. It makes their job so much easier if you’re generally sort of numbed out, sedated, convinced that you’re a powerless, impotent victim or a meek plebe at the mercy of a terrible God or multiple heartless corporations. Believe in shame and guilt, the original sin of merely being born in the first place? Baby, you are a goddamn goldmine.
Let me ask you this: Did you sleep well last night? Are you sure? Here is a new study that sort of proves that if you believe you slept really well, if enough people tell you that you did, then you will perform better and feel better throughout your day, probably. Conversely, if you are told (and therefore believe) you slept terribly, the opposite is often true: you will feel foggy and perform less than optimally, even if you actually slept fine. Because you believed otherwise. Because you are more powerful than you know. But only if you believe you are. Get it?
The rest: http://blog.sfgate.com/morford/2014/02/11/believe-this-and-live-forever/
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