Clever hair care product ad breezes into Swedish subway station

[The Straight Story]

The rush that accompanies the arrival of a subway train isn’t often a breath of fresh air, but Swedish ad agency Akestam Holstgave gave riders the impression it was with this clever billboard ad.

Using a Raspberry Pi and ultrasonic detectors that picked up when a train was rolling into the station, the model’s long, luscious locks rode the breeze and turned out to be so successful, they kept it up for six days beyond the originally-planned one day event.

When something works, stick with it. Now, if only it blew out the scent of freshly washed hair instead of subway stink, they’d have a real winner.

http://holykaw.alltop.com/clever-hair-care-product-ad-breezes-into-swedish-subway-station-video?tu2=1

[ChisolmTrailDem]

1. Very cool! nt

[Arkansas Granny]

2. Very clever.