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villager

(26,001 posts)
Wed Mar 5, 2014, 02:20 PM Mar 2014

Overstock.com Bitcoin Transaction Pass the $1M Mark

Overstock.com customers have officially made more than $1 million in purchases with bitcoins. The online retailer partnered with Coin Base in early January 2014 to accept the digital currency, meaning the million-dollar milestone was surpassed in slightly less than two months.

In the first 50 days of acceptance, 4,000 Overstock shoppers used bitcoins to make purchases. The bitcoin users stood out from Overstock’s customer base in a few notable ways. They were mostly new, 58 percent had never used Overstock before going to the site to spend some cryptocurrency. They also spent more money, bitcoin-based shoppers spent an average of $226 per visit, where as those using the traditional U.S. dollar spent only $126 on average.

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http://www.pymnts.com/briefing-room/consumer-engagement/consumer-behavior/2014/overstock-com-bitcoin-transaction-pass-the-1m-mark/

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villager

(26,001 posts)
4. I suppose we won't know unless there's a precipitous drop in Bitcoin purchases...
Wed Mar 5, 2014, 02:55 PM
Mar 2014

...after this recent spike....

 

villager

(26,001 posts)
8. "Spike" may have been the wrong verb. I meant the uptick in steady Bitcoin usage for Overstock
Wed Mar 5, 2014, 04:30 PM
Mar 2014

I was suggesting that if the poster's theory about the purchases being a "dump" of Bitcoin were to be true, we'd expect to see a precipitous drop in Bitcoin usage after the "dumping"

TampaAnimusVortex

(785 posts)
5. Could it be that other retailers will now follow suit?
Wed Mar 5, 2014, 03:02 PM
Mar 2014

Once they see the increased profits, its just a matter of time...

I heard Netflix was about to start accepting them.

 

PowerToThePeople

(9,610 posts)
9. What profits?
Wed Mar 5, 2014, 04:39 PM
Mar 2014

How are they handing bitcoins on filing their earnings statements? How do they handle it? Are they hoarding or dumping them back on an exchange for dollars? A lot of questions here. But, unless they transfer the bitcoins into USD, I do not see how it could be posted as a profit.

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